Keyword : Brand

Theory of everything: Physicist Hawking to turn his name into brand

After the success of a movie based on his life, British physicist Stephen Hawking has been encouraged to trademark his name. Seventy-three-year-old Hawking has applied to the Intelle

Maggi and Madhuri: Celebrities cannot escape burden of products they endorse

Credibility comes with a burden, a burden of honesty and that of sincerity.  And whatever they are worth intrinsically, the celebrities acquire credibility, real or assumed. The


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