Smart India: Micromax dislodges Samsung at top slot

With good pricing and wide variety of devices, Delhi-based Micromax sells more smartphones than global player Samsung

prahlad

Prahlad Rao | February 4, 2015 | New Delhi




India has arrived in India. In one small achievement, Indian company Micromax has dislodged multinational brand Samsung as top smartphone vendor in India.

According a report by UK research firm Canalys, Micromax has 22 per cent share of the total smartphone market in India, ahead of Samsung's 20 per cent. For last few years Samsung had occupied the top slot.

There are various reasons for the growth of Delhi-based Micromax. Their performances are partly due to its continuing appeal to mobile phone users upgrading to smartphones and price. In Q4 2014 in India, 23% of shipments were of devices priced under Rs 6,000, while 41% were of devices in the bracket Rs 6,000 to Rs 12,000.

Rushabh Doshi, an analyst with Canalys says that "catering to local market preferences will become increasingly important. Micromax has been quicker than its competitors to improve the appeal of devices, for example, by including a wide variety of local languages on its Unite phones.” Micromax has recently launched YU Yureka smartphone and its Canvas Nitro and Canvas Hue are popular phones.

Many companies have launched devices with innovations like greater battery life. “But vital to success is selling these handsets at low price points to appeal to the bulging mid-level income market in India,” says Doshi.

Meanwhile, Indian market for smartphones experienced very strong annual growth of 90 per cent, with 21.6 million units shipping in the fourth quarter. The other major local vendors continued to jostle for third and fourth places. The top four players in Q4 2014 in India by units shipped were Micromax, Samsung, Karbonn and Lava.

India has the world's second-highest number of mobile phone after China and is the third-biggest market by number of smartphones sold.

Comments

 

Other News

Yogi in politics, TN industries shift base and, how to end the Maharaja’s misery

Everyone in Yogi Adityanath`s office declares that Yogi’s political career is founded on the work carried out from there, first when he was mahant of the influential temple, and then as an MP. Vijendra Singh, who works at the office, says “It’s because of these letters that Yogiji has n

A fifth of Rs 29 lakh crore are NPAs

Banks have advanced a staggering Rs 29,46,060 crore to the industrial sector, of which Rs 6.93 lakh crore are non-performing assets (NPAs).   Finance minister Arun Jaitley informed

Demonetisation not meant to change cash use by people: Harvard economist

 Here are 10 things that Kenneth Rogoff, Thomas D Cabot professor of public policy, department of economics, Harvard University, and author of `The Curse of Cash`, said about demonetisation at the Delhi Economics Conclave 2017: 1. The core idea for demone

Ashok Malik is press secy to president

As Ram Nath Kovind readies to take charge as president, the government is forming his team, naming three officials.    Ashok Malik, former journalist and commentator known for his pro-right views, will serve as the press secretary to the president. Bharat Lal, Gujarat&rs

To understand Modi saga, look at the Vaghela story

Back in the early 1990s, Shankarsinh Vaghela was (or at least perceived to be) more popular of the two people running the BJP show in Gujarat. Today, the other man is the prime minister, and Vaghela is reduced to a footnote – albeit an important one – in the Narendra Modi saga. &n

‘Not just Muslims, everyone is in fear and awe of Yogi Adityanath’

At 70, Dr Aziz Ahmad, a well-known homeopath and politician now with Congress, still has a busy practice in Abu Bazaar, in old Gorakhpur. During working hours, the lane in which he has a clinic becomes jam-packed with patients and their vehicles. People speak of naming the lane after him.





Video

कश्मीर पर तीसरे पक्ष की मध्यस्थता स्वीकार नहीं - महबूबा

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter