Smart India: Micromax dislodges Samsung at top slot

With good pricing and wide variety of devices, Delhi-based Micromax sells more smartphones than global player Samsung

prahlad

Prahlad Rao | February 4, 2015 | New Delhi




India has arrived in India. In one small achievement, Indian company Micromax has dislodged multinational brand Samsung as top smartphone vendor in India.

According a report by UK research firm Canalys, Micromax has 22 per cent share of the total smartphone market in India, ahead of Samsung's 20 per cent. For last few years Samsung had occupied the top slot.

There are various reasons for the growth of Delhi-based Micromax. Their performances are partly due to its continuing appeal to mobile phone users upgrading to smartphones and price. In Q4 2014 in India, 23% of shipments were of devices priced under Rs 6,000, while 41% were of devices in the bracket Rs 6,000 to Rs 12,000.

Rushabh Doshi, an analyst with Canalys says that "catering to local market preferences will become increasingly important. Micromax has been quicker than its competitors to improve the appeal of devices, for example, by including a wide variety of local languages on its Unite phones.” Micromax has recently launched YU Yureka smartphone and its Canvas Nitro and Canvas Hue are popular phones.

Many companies have launched devices with innovations like greater battery life. “But vital to success is selling these handsets at low price points to appeal to the bulging mid-level income market in India,” says Doshi.

Meanwhile, Indian market for smartphones experienced very strong annual growth of 90 per cent, with 21.6 million units shipping in the fourth quarter. The other major local vendors continued to jostle for third and fourth places. The top four players in Q4 2014 in India by units shipped were Micromax, Samsung, Karbonn and Lava.

India has the world's second-highest number of mobile phone after China and is the third-biggest market by number of smartphones sold.

Comments

 

Other News

Goa Shipyard and MTU, Germany to manufacture MTU engines in India

Goa Shipyard Ltd (GSL) and MTU, Germany have agreed to cooperate in the  local manufacturing of technologically-advanced MTU series 8000 engines in India. Under the agreement, which was signed at India’s leading defence trade show Defexpo-18, the companies will manufacture the 16-

ONGC employees bag 13 medals at the Gold Coast CWG

ONGC sportspersons outshone other participants in their respective categories in the recently concluded Commonwealth Games in Gold Coast, Australia. ONGCians bagged 13 medals including 5 Gold, 3 Silver and 5 Bronze, contributing to the 66 medal tally of Team India. ONGCians Ragala Venkat Rah

BHEL bags renovation and modernisation order

Bharat Heavy Electricals Limited (BHEL) has bagged an order for the renovation and modernisation (R&M) of electrostatic precipitators (ESP) at Ramagundam super thermal power station. The Rs 137 crore-turnkey-order envisages carrying out R&M of ESPs of three units of 200 MW each at Ra

Congress’s real agenda is Save Dynasty: Amit Shah

As the Congress leads a bunch of opposition parties in preparing to move an impeachment motion against the chief justice of India, Dipak Misra, BJP president has said its real agenda is not to save the constitution but to save the “dynasty”. Shah has turned to Facebook, posting a

On World Book Day, how about a dip into India’s REAL best-sellers?

There are a few fortunate people for whom every day is a World Book Day, but for the rest it comes once in a year. There are all sorts of international days of this and that, but thanks to social media people are acquiring the habit of wishing and celebrating this or that day these days. Those who’d

First phase of PMUG project likely to be completed before deadline

GAIL (India) Limited has placed pipe laying orders of Rs 780 crore for around 530 km of pipeline connectivity from Bokaro to Angul for Jagdishpur-Haldia & Bokaro-Dhamra Natural Gas Pipeline (JHBDPL) project. With this, major contracts of the project, i.e. pipe supply and laying contract orders for 2200

Current Issue

Current Issue

Video

CM Nitish’s convoy attacked in Buxar

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter