Classic case of negative cross branding

BJP wipes out a huge BE (Brand Equity) gained (for itself) in a day - in just a day. Alas, it deprives all Indians, a good chance of reaping the benefit from the noble thought of PM Narendra Modi

adve-srinivasa-bhat

Adve Srinivasa Bhat | September 24, 2014



BJP wipes out a huge BE (Brand Equity) gained (for itself) in a day - in just a day. Alas it deprives us all – all Indians – a very good chance of reaping the benefit from the noble thought of the Prime Minister – Shri Narendra Modi.

That thought was indeed exemplary and highly actionable. For sure, the deeper sense in that must have kindled certain pleasant and a hopeful feeling in every Indian irrespective of the religion he/she belongs to. Early reports in the media on the responses on the thought proves its potential for working with it expansively towards creating a more harmonious nation – bolstering the pursuit of nation development for the happiness of all sections of the society. 

In business, cross branding is tried between or with a set of brands belonging to a group or partnered with other brands for deriving relative brand advantages. Rarely cross branding is tried abusing rival brands notoriously for clinching a certain brand advantage. Cross branding in another lesser known sense refers to negative moves that diminish brand equity which essentially happen owing ignorance about branding and sheer greed. 

In politics, negative cross branding is in fact the undying trait that is practiced rampantly between political parties and their factions and also at individual levels within the parties. In spite of the task of serving a highly mature product (rule by the nation’s constitution) politics seem to thrive on habitually negative cross branding owing to grossly immature market (larger ignorant populace) and willful immature competition (self-serving political parties). 

But politics, as also true of most other countries – particularly the developing ones, is an indulgent occupation ‘for’ fulfilling the narrow interests of a very, very few, ‘by’ themselves, at the cost of vast populace.

 

Comments

 

Other News

Sowing wheat earlier can help increase yields in India: US researcher

Yield gaps in wheat production in India can be countered with an earlier sowing date, says a University of Michigan researcher.   Using a new way to measure wheat yields, Meha Jain, assistant professor at the U-M School for Environment and Sustainability, found that the wheat yie

Giving birth as a Baiga

Kharpariya village, about 50 km from the headquarters town of Madhya Pradesh’s Mandla district, is like many villages in the region, home to the Baiga, deemed a particularly vulnerable tribal group (PVTG) for whom permanent contraception methods are banned to prevent extinction. However, care for p

Being the prime minister’s brother

Somabhai Modi says he remembers only one occasion when he offered his younger brother prime minister Narendra Modi advice regarding work. This, he says, was when Modi was chief minister of Gujarat. After one of his weekly grievance redressal sessions, the then chief minister had enquired after the well-b

Should ration cards not linked to Aadhaar be rendered ineligible?

Should ration cards not linked to Aadhaar be rendered ineligible?

INS Kiltan commissioned into Indian Navy

 INS Kiltan, the third anti-submarine warfare (ASW) stealth corvette built under project 28 (Kamorta class), was commissioned into the Indian Navy by defence minister Nirmala Sitharaman at the naval dockyard in Visakhapatnam.    The anti-submarine warfare stealth corvet

SAIL`s special grade steel used to build stealth corvette

Maharatna enterprise, Steel Authority of India Ltd. (SAIL) has supplied defence grade micro-alloyed grade of steel (DMR 249A) steel plates for the indigenously built anti-submarine warfare (ASW) stealth corvette INS-Kiltan commissioned into Indian Navy.    SAIL’s integ



Video

Grand Diwali celebrations in Ayodhaya on eve of diwali

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter