Classic case of negative cross branding

BJP wipes out a huge BE (Brand Equity) gained (for itself) in a day - in just a day. Alas, it deprives all Indians, a good chance of reaping the benefit from the noble thought of PM Narendra Modi


Adve Srinivasa Bhat | September 24, 2014

BJP wipes out a huge BE (Brand Equity) gained (for itself) in a day - in just a day. Alas it deprives us all – all Indians – a very good chance of reaping the benefit from the noble thought of the Prime Minister – Shri Narendra Modi.

That thought was indeed exemplary and highly actionable. For sure, the deeper sense in that must have kindled certain pleasant and a hopeful feeling in every Indian irrespective of the religion he/she belongs to. Early reports in the media on the responses on the thought proves its potential for working with it expansively towards creating a more harmonious nation – bolstering the pursuit of nation development for the happiness of all sections of the society. 

In business, cross branding is tried between or with a set of brands belonging to a group or partnered with other brands for deriving relative brand advantages. Rarely cross branding is tried abusing rival brands notoriously for clinching a certain brand advantage. Cross branding in another lesser known sense refers to negative moves that diminish brand equity which essentially happen owing ignorance about branding and sheer greed. 

In politics, negative cross branding is in fact the undying trait that is practiced rampantly between political parties and their factions and also at individual levels within the parties. In spite of the task of serving a highly mature product (rule by the nation’s constitution) politics seem to thrive on habitually negative cross branding owing to grossly immature market (larger ignorant populace) and willful immature competition (self-serving political parties). 

But politics, as also true of most other countries – particularly the developing ones, is an indulgent occupation ‘for’ fulfilling the narrow interests of a very, very few, ‘by’ themselves, at the cost of vast populace.




Other News

Cabinet approves national health protection mission

The union cabinet on Thursday approved the centrally sponsored national health protection mission (NHPM) having central sector component under Ayushman Bharat, anchored in the ministry of health and family welfare. Minister JP Nadda termed the NHPM as a major step towards universal health coverag

Environment min reviews measures to combat air pollution in Delhi-NCR

The ministry of environment, forest and climate change held a meeting on Wednesday to review mitigation measures to combat air pollution in Delhi-NCR. The review meeting was chaired by secretary CK Mishra.   The ministry strictly directed the government agencies like PWD, DDA, DM

Is deleting Facebook account a solution to the privacy issue?

Is deleting Facebook account a solution to the privacy issue?

GIS mapping of railway assets

All railways assets are to be mapped and these will be subsequently used to develop Indian Railways’ GIS portal, authorities said on Thursday. Railways have large number of assets including land assets that need to be effectively monitored, managed and maintained.  As railway oper

Aadhaar data not misused by private firms: KJ Alphons

There has been no instance which has been reported where Aadhaar data has been misused by private companies, parliament was informed. It was found that approximately 210 websites of central government, state government departments and some educational institutes were displaying the list of b

Constitution has been amended 101 times

The constitution of India has been amended 101 times so far, parliament was informed. Union minister PP Chaudhary said that there is no proposal to review the working of the constitution by a high power commission. The National Commission to Review the Working of the Constitution was

Current Issue

Current Issue


CM Nitish’s convoy attacked in Buxar


Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter