Classic case of negative cross branding

BJP wipes out a huge BE (Brand Equity) gained (for itself) in a day - in just a day. Alas, it deprives all Indians, a good chance of reaping the benefit from the noble thought of PM Narendra Modi

adve-srinivasa-bhat

Adve Srinivasa Bhat | September 24, 2014



BJP wipes out a huge BE (Brand Equity) gained (for itself) in a day - in just a day. Alas it deprives us all – all Indians – a very good chance of reaping the benefit from the noble thought of the Prime Minister – Shri Narendra Modi.

That thought was indeed exemplary and highly actionable. For sure, the deeper sense in that must have kindled certain pleasant and a hopeful feeling in every Indian irrespective of the religion he/she belongs to. Early reports in the media on the responses on the thought proves its potential for working with it expansively towards creating a more harmonious nation – bolstering the pursuit of nation development for the happiness of all sections of the society. 

In business, cross branding is tried between or with a set of brands belonging to a group or partnered with other brands for deriving relative brand advantages. Rarely cross branding is tried abusing rival brands notoriously for clinching a certain brand advantage. Cross branding in another lesser known sense refers to negative moves that diminish brand equity which essentially happen owing ignorance about branding and sheer greed. 

In politics, negative cross branding is in fact the undying trait that is practiced rampantly between political parties and their factions and also at individual levels within the parties. In spite of the task of serving a highly mature product (rule by the nation’s constitution) politics seem to thrive on habitually negative cross branding owing to grossly immature market (larger ignorant populace) and willful immature competition (self-serving political parties). 

But politics, as also true of most other countries – particularly the developing ones, is an indulgent occupation ‘for’ fulfilling the narrow interests of a very, very few, ‘by’ themselves, at the cost of vast populace.

 

Comments

 

Other News

IIT Bombay Racing to launch ‘EVoX’ tomorrow

IIT Bombay Racing will launch its 6th generation electric car ‘EVoX’ in the institute’s on Saturday. The racing car developed by Formula Student team from India based at IIT Bombay is designed to run at 100 km per hour in just 2.88 seconds. It is powered by 40 KW motors, titanium uprights

SAIL supplies 10,500 tonnes of steel in Kishanganga hydroelectric power project

SAIL has supplied 10,500 tonnes of steel for the 330 mega watt hydroelectric project, featuring three power generating units of 110 MW each. The enterprise’s steel supply consists of TMT rebars, structurals, plates and sheets. SAIL had also supplied around 70 percent steel used in the

Algerian Ambassador visits Goa Shipyard

The recent visit of Ambassador of Algeria to India H.E. Hamza Yahia Cherif to Goa Shipyard Limited has given a boost to the PSU’s ambition of receiving international orders from the Mediterranean region. CMD, GSL, Rear Admiral (Retd) Shekhar Mital apprised the Ambassador about various

IOCL posts Rs 21,346 crore net profit in 2017-18

IndianOil has clocked a net profit of Rs 21,346 crore for 2017-18 fiscal as compared to Rs 19,106 crore in the last fiscal. The reported revenue from operations for 2017-18 FY was Rs 5,06,428 crore as compared to Rs 4,45,442 crore in 2016-17. IndianOil’s reported revenue from operation

NTPC to help Bihar improve power sector

A memorandum of understanding (MoU) was entered amongst Bihar government, Bihar State Power Holding Company Ltd. (BSPHCL), Bihar State Power Generation Co. Ltd (BSPGCL), North Bihar Power Distribution Company Ltd.(NBPDCL), South Bihar Power Distribution Company Ltd.(SBPDCL), Bihar State Power Transmission

ONGC team summits Mt Kanchenjunga

A team of ONGC has successfully scaled the third highest and most challenging peak, Mt Kanchenjunga. The first group comprising five ONGC employees completed the mission on May 20, 2018 while the second group of four employees and one Indian Mountaineering Foundation (IMF) member summited the peak a day la

Current Issue

Current Issue

Video

CM Nitish’s convoy attacked in Buxar

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter