Broadcasting as a sector is largely dependent on advertising revenue for survival and growth. Out of overall broadcasters’ revenue of Rs 45,000 crore in 2019, Rs 32,000 crore was collected fr
As the Broadcast Audience Research Council comes under a cloud, the chairperson of its technical committee and a media veteran, Shashi Sinha, has argued that it is one of the best systems of its ki
Countering the criticism of a minuscule sample size for TV audience measurement to gauge the viewership taste of a large Indian population, Broadcast Audience Research Council (BARC) India CEO Suni
