As the Broadcast Audience Research Council comes under a cloud, the chairperson of its technical committee and a media veteran, Shashi Sinha, has argued that it is one of the best systems of its ki
Countering the criticism of a minuscule sample size for TV audience measurement to gauge the viewership taste of a large Indian population, Broadcast Audience Research Council (BARC) India CEO Suni
Though there is no weekly viewership data for individual news channels coming since mid-October 2020, after allegations of manipulation of television rating points (TRPs) by three news channels, pe
