Keyword : TRP

Some people’s misdoings can’t put BARC under spotlight: Shashi Sinha

As the Broadcast Audience Research Council comes under a cloud, the chairperson of its technical committee and a media veteran, Shashi Sinha, has argued that it is one of the best systems of its ki

A drop of blood is enough for test: BARC CEO defends sample size

Countering the criticism of a minuscule sample size for TV audience measurement to gauge the viewership taste of a large Indian population, Broadcast Audience Research Council (BARC) India CEO Suni

“No ratings certainly better than bad ratings”

Though there is no weekly viewership data for individual news channels coming since mid-October 2020, after allegations of manipulation of television rating points (TRPs) by three news channels, pe

Visionary Talk: Chetan Bhagat, Author & Columnist on his upcoming book 400 Days



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