Do not to think of corporate social responsibility (CSR) as a charity or philanthropy towards the society but as responsibility towards community, R Balasubramaniam, founder of Swami Vivekananda Youth Movement has told real estate developers.

He was speaking on CSR activities in Belagavi, Karnataka, participating in the 'STATECON-2015', a two days state level annual convention of Confederation of Real Estate Developers Association of India (CREDAI).

Balasubramaniam said in India, 54% children are suffering by malnutrition, 70% families don't have toilets, 65% people not getting potable drinking water, thousands of villages are yet to get school facility. This is due to the fact that 85% wealth of the country is generated and controlled by just 20% of people. There is huge gap that need to be bridged not by pulling down the rich but pushing up the poor, he said.

Meanwhile, he took jibe on increasing number of CSR consultancy firms to help corporate companies to figure it out the issues regarding CSR. He said there is no need of consultancy to deal CSR issue but need the good heart and feeling towards downtrodden communities.

Balasubramaniam called upon developers' community to think out of box to help poor in rural areas utilizing CSR. He felt that most of the companies want to spend CSR funds in Bengaluru and using it as a medium of publicity.