Google again stays at the top of global CSR RepTrak rankings

GN Bureau | September 21, 2015




The Reputation Institute added one more achievement to Google’s long resume when it ranked the company No. 1 on its global corporate social responsibility (CSR) RepTrak rankings.

The ranking criteria in three large categories are: workplace, citizenship and governance. Within each category were several factors used to judge each company. For instance, “citizenship” was judge based on companies’ support of good causes, positive societal influence and environmental responsibility.

“Governance” was judged on openness and transparency and ethical behavior, and “workplace” was judged based on employee treatment and how much a company provided equal opportunities.

“Corporate social responsibility is one of the most complex areas of a company’s public identity,” said Brad Hecht, chief research officer at Reputation Institute. “The companies in the Global CSR RepTrak 100 are succeeding not only at being good corporate citizens, but in communicating those characteristics to consumers who increasingly rely on a brand’s reputation in making purchasing decisions and recommending products and services to others.”

Google gets the award because the company has been carbon neutral since 2007. It has implemented numerous environmentally friendly initiatives, including Google Green. The company was also one of the first tech employers to release workplace diversity statistics and has dedicated itself to expanding Internet access, according to the Reputation Institute.

This isn’t the first time Google has found itself on top of RI’s CSR rankings. Just last year Google was rated No. 1, and this year the company ranks at the top with a sizable lead over the No. 2 company based on the Reputation Institute’s index.

With a score of 75.4, Google is about 2 points ahead of the runner-up BMW. According to the Reputation Institute's scale for interpreting results, only the top 16 companies in its rankings earned what’s considered a “Strong CSR reputation score.” The institute said these companies exhibited four characteristics that some other companies couldn’t: alignment, leadership, sincerity and engagement.

Comments

 

Other News

Consumer Justice at a Crossroads

Over the past four decades, India`s consumer protection landscape has undergone a remarkable transformation. What began with the Consumer Protection Act, 1986 as a simple mechanism to empower ordinary citizens has evolved into a comprehensive framework capable of addressing challenges ranging from mislea

Doctors, experts call for ban on junk food ads, mandate warning labels

More than 30 doctors, medical scientists and public health professionals have urged the government to take decisive action against the aggressive advertising and marketing of junk food, calling for a watershed ban on advertisements for foods high in fat, sugar and salt (HFSS) and ultra-processed foods (UPF

Asiatic Lion population rises from 523 in 2015 to 891 in 2025

On World Lion Day 2026, environment, forest and climate change Minister  Bhupender Yadav celebrated India’s remarkable journey in lion conservation and reaffirmed the country’s unwavering commitment to protecting wildlife and biodiversity.   In a post on soc

Railways imposed ₹5.13 crore fine for food quality and hygiene violations

Indian Railways serve about 58 crore meals every year on an average. About only 0.0008% food quality related complaints are received on average. Based on complaints during the last three years, appropriate penal actions have been taken by IRCTC. Such actions include imposition of fines amounting to ₹5.13

STHAVAR: Why every Indian built asset needs a permanent digital identity

India has built digital systems for identity, payments, taxation, documents, logistics and public services. State governments, ministries, infrastructure agencies and urban local bodies have also created portals for land records, building permissions, project monitoring, property taxation and municipal s

Saksham Skill census identifies 22,000 job-ready candidates in one Mumbai ward

A first-of-its-kind AI-enabled skill census conducted in Mumbai`s H-West Ward has identified a potential livelihood pipeline of nearly 22,000 candidates, generated over 32,000 provisional job matches while revealing that 71.2 per cent of surveyed homemakers are willing to join the workforce, according to

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter