Ogilvy PR and Good Scout Group join to strengthen CSR efforts in US

GN Bureau | September 21, 2015



The importance of CSR is being recognized globally. Now, Ogilvy Public Relations has formed a partnership with social good consultancy Good Scout Group to bolster its CSR and cause-related efforts for clients worldwide.

The US firms decided to join forces after working together on the nationwide insurance make safe happen cause campaign, which was launched in January, said Philips McCarty, CEO of Good Scout, a Causemedia Group company. The campaign aims to reduce preventable childhood accidents.

Despite receiving backlash on its Super Bowl ad – referred to as "morbid" or "disturbing" by many viewers – the Nationwide Insurance campaign earned top tier media coverage from outlets such as CNN, CBS News, and The Wall Street Journal.

Good Scout handled the overarching social good strategy, while Ogilvy executed the campaign and handled communications, McCarty said

Good Scout is strong in strategy consulting and program development, but in the past, it had to partner with other firms for the implementation phase of an initiative, he said.

Jennifer Risi, MD of Ogilvy Media Influence and head of media relations for North America at Ogilvy, explained that through the alliance the firms will be able to identify and service like-minded social good clients.

"The big thing we’re seeing is that brands are challenged today as they seek to make a true impact on society," said Risi. "It used to be that you gave back as an extra, but now doing good and creating a program that makes a substantive cause-related impact is essential to businesses."

Good Scout Group works with clients across the nonprofit and entertainment sectors, such as the American Heart Association, the Livestrong Foundation, NBCUniversal, the NASCAR Foundation, the Make-A-Wish Foundation, and the John Wayne Cancer Foundation.

Comments

 

Other News

Kodnani’s acquittal raises doubts about criminal justice system

 Maya Kodnani, a BJP leader who was the MLA from Naroda when this locality on the outskirts of Ahmedabad witnessed one of the most gruesome episodes during the Gujarat riots of 2002, was acquitted by the Gujarat High Court on Friday. Her acquittal in the Naroda Patiya massacre case is only a sequel to

BMC took nearly 48 days in resolving one complaint

The number of civic complaints with BMC has increased from 61,910 in 2015 to 92,329 in 2017, which is 49% in two years. A report titled ‘Civic Issues Registered by Citizens and Deliberations done by Municipal Councillors in Mumbai’ released by Praja Foundation has found some interesting facts a

Who is Atishi Marlena?

Atishi Marlena is among the nine AAP functionaries who were dismissed by the union home ministry asserting that their posts were created without the approval of the centre. Marlena, served as education advisor of the Aam Aadmi Party (AAP)-led government in Delhi. While she was intrumental in improving the

Leadership? Learn it from Jaising, Ambani, Doshi

The Fortune magazine has named three Indians – lawyer Indira Jaising, industrialist Mukesh Ambani and architect Balkrishna V Doshi – among the world’s greatest fifty leaders.

Energy as the new value system for redesigning daily life

Remember Kardashev scale? For the uninitiated, it’s a method of measuring a civilization’s level of technological advancement, based on the amount of energy it is able to use for communication. We will get to its unconventional relevance to the big urban questions at the end, but just keep it a

48 MLAs, MPs have declared cases of crime against women

Out of 1580 MPs and MLAs with criminal cases, 48 (three MPs and 45 MLAs) have declared cases related to crime against women. The Association for Democratic Reforms (ADR) and

Current Issue

Current Issue

Video

CM Nitish’s convoy attacked in Buxar

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter