Politics over Amitabh Bachchan’s appointment as brand ambassador of Gujarat has turned ugly.  Apparently upset at the development, the Congress has launched a frontal attack on the film star who was once a close family friend of the Gandhis. But the way it is hounding the man it seems the party is not into the routine game of scoring political points over its rival.

Had it not been so, the Congress would have stopped at questioning Amitabh Bachchan’s stand on the Gujarat pogrom in order to embarrass both him and his new-found political backer, Narendra Modi. It didn’t. First it raised a stink about the film star’s presence at the Bandra-Worli Sea Link function and then his son Abhishek’s message on saving energy was not played out at the Earth Hour function in New Delhi. Both the functions involved presence of Congress chief ministers. Apparently, they don’t want to be seen in public with the Bachchans anymore.  Now the party wants Bachchan senior to issue a statement condemning the Gujarat pogrom.

It looks more like the old feud between the Gandhis and the Bachchans, which was so evident in the early days of the film star's association with Amar Singh, is being played out in the open again now that he has decided to associate himself with Narendra Modi.