Keyword : FAIFA

Why you must spare a thought for this poor farmer...

Emotional appeal is one of the sharpest swords of advertising. That it is double-edged becomes evident only when it fails. One such failure is an ad from the Federation of All-India Farmer Associat

The Tobacco War

Tobacco companies are not known to be the fairest of fighters in market battles. But Philip Morris International (PMI) seems to have gone to extremes in its grand strategy to sweep the Indian marke



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CM Nitish’s convoy attacked in Buxar

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