...but not for the reasons given in this ad
SB Easwaran | December 3, 2016 | New Delhi
Emotional appeal is one of the sharpest swords of advertising. That it is double-edged becomes evident only when it fails. One such failure is an ad from the Federation of All-India Farmer Associations (FAIFA), displayed of late on the rexine hoods of some auto-rickshaws in Delhi. It shows a turbaned tobacco farmer, hands folded in supplication, and is captioned: 'Protect our livelihood. Save lives of millions of tobacco farmers like me.' It asks the government to probe the hidden agenda of anti-tobacco campaigners and raises the bogey of foreign-funded NGOs.
After its withdrawal from Meghalaya and Arunachal, is it time to review AFSPA in other areas too?
There is an uncanny similarity in the pathological opposition to prime minister Narendra Modi by two members of the right wing, Pravin Togadia and Yashwant Sinha. They come from a diverse social and political background; yet they share a common strand that shows an unmitigated hatred towards
Data is the new oil; and it needs to be protected. In an interaction with Governance Now, Lionel Baraban, CEO of Famoco, talks about how the French tech firm is developing secure business devices to safeguard data against going to other countries. What are the major roles o
Goa Shipyard Ltd (GSL) and MTU, Germany have agreed to cooperate in the local manufacturing of technologically-advanced MTU series 8000 engines in India. Under the agreement, which was signed at India’s leading defence trade show Defexpo-18, the companies will manufacture the 16-
ONGC sportspersons outshone other participants in their respective categories in the recently concluded Commonwealth Games in Gold Coast, Australia. ONGCians bagged 13 medals including 5 Gold, 3 Silver and 5 Bronze, contributing to the 66 medal tally of Team India. ONGCians Ragala Venkat Rah
Bharat Heavy Electricals Limited (BHEL) has bagged an order for the renovation and modernisation (R&M) of electrostatic precipitators (ESP) at Ramagundam super thermal power station. The Rs 137 crore-turnkey-order envisages carrying out R&M of ESPs of three units of 200 MW each at Ra