...but not for the reasons given in this ad
SB Easwaran | December 3, 2016
Emotional appeal is one of the sharpest swords of advertising. That it is double-edged becomes evident only when it fails. One such failure is an ad from the Federation of All-India Farmer Associations (FAIFA), displayed of late on the rexine hoods of some auto-rickshaws in Delhi. It shows a turbaned tobacco farmer, hands folded in supplication, and is captioned: 'Protect our livelihood. Save lives of millions of tobacco farmers like me.' It asks the government to probe the hidden agenda of anti-tobacco campaigners and raises the bogey of foreign-funded NGOs.
Every year since 2000, February 21 is observed as International Mother Language Day by United Nations Educational, Scientific and Cultural Organisation (UNESCO). It is to celebrate linguistic and cultural diversity, and multilingualism.
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