Dell on Tuesday announced Intelligent Data Management solutions to help customers combat challenges associated with storing and managing data. Part of the uniqueness is Dell’s Fluid Data technology combining a powerful data movement engine, intelligent software and modular hardware that can help cut costs up to 80 percent. Committed to listening to its customers, Dell is thus strongly positioned and focused on investing in creating storage intellectual property that solves the most pressing storage problems.

According to IDC, the amount of digital information produced in 2011 is expected to equal almost 1,800 exabytes, a ten-fold increase from the data produced five years ago. Of this data, 95 percent will be hard-to-manage unstructured data (emails, word documents, videos etc.) and another 90 percent of this information is never accessed after creation.

In the past year, Dell has been executing a business strategy squarely aimed at providing customers with solutions to drive IT assets efficiently and simply to automate technology infrastructure in three key areas - Intelligent Data Management, the Next Generation Data center and End-User Computing. The recent strategic acquisitions of Compellent, EqualLogic, Scalent, Ocarina and Exanet add additional muscle to our storage portfolio and complement Dell’s key intelligent infrastructure tenants of automation, optimization, scalability and virtualization.

Dell’s comprehensive intelligent data management (IDM) strategy, effective archiving can help organizations increase efficiency for IT staff while cost-effectively meeting compliance requirements and streamlining backup processes. By adopting Dell’s modular approach and automated, rules-based movement and retention capabilities, you can meet your expanding storage needs without overwhelming infrastructure or driving up costs.

Fluid Data Architecture solutions demonstrate another addition to Dell’s larger initiatives to address storage challenges, and are helping customers efficiently and flexibly move the right data to the right place at the right time at the right cost.

Dell’s storage solutions thus significantly advance the Dell strategy to help customers better manage data growth, reduce storage costs and dramatically simplify the management of IT infrastructure.