Int''l cos use social networks,e-learning tech to retain talent -Governance Now

Int''l cos use social networks,e-learning tech to retain talent

With attrition becoming a critical issue, many multi-nationals are now using social networks, blogs, online communities, gaming and other collaborative learning technologies to create a learning and comfortable work atmosphere and retain talent.

PTI | June 6, 2011

"Companies now encourage their workforce to share and create knowledge through social media, which results in better productivity and a positive mood in the work place," Global Talent Deloitte Touche Tohmatsu Limited Director and Chief Learning Officer Nick Van Dam told PTI.

Social media like tablets, smartphones, wikis, blogs, performance support, online communities and gaming are adopted as learning and development tools by many organisations, he said.

It is also used by many companies as an incentive for attracting and retaining talent, he added.

Usually, he said, controls and restrictions dissuade employees from staying in an organisation and about 65 per cent of people intend on leaving a company within two years due to lack of learning and leadership development.

In emerging nations, especially in India, China and Brazil, where there is a huge talent gap, attrition has become a critical issue, he said.

These technologies are now becoming cost-affective and affordable, enabling many firms to adopt them, he said.

The Asia-Pacific is the fastest growing region globally in terms of adoption of technology-based learning, witnessing 20 per cent annual growth, Van Dam added.

Looking at this growth, he said, the total e-learning market globally is expected to be worth around USD 107 billion by 2015.

Global organisations are looking now at technologies to accelerate learning, build leadership positions to help meet strategic business goals and continuously motivate employees as business requirements shift, Van Dam said.

E-learning also explores building knowledge bases and connecting people to on-demand, real-time expertise or information, which helps in capturing, tagging and promoting knowledge shared in each learning activity.

Companies also use gaming to experiment with diverse and competing models to see what works best for the organisation, he said.

"Gaming is a fun way and engaging method that helps organisations experiment with various methods to reach their desired goal before even starting a project," he said.

Comments

Other News

Maharashtra adopts hybrid model for Census 2026 data collection

The government has initiated preparations for Census 2026 in Maharashtra, introducing a hybrid approach that combines optional self-enumeration with comprehensive door-to-door data collection to ensure complete coverage across the state. According to senior officials, the Self-

What the nine Indian Nobel winners have in common

A Touch Of Genius: The Wisdom of India’s Nobel Laureates Edited by Rudrangshu Mukherjee Aleph Books, Rs 1499, 848 pages

Income Tax dept holds Ghatkopar Outreach on new IT Act

The Income Tax Department organised an outreach programme in Ghatkopar, Mumbai, to raise awareness about the key features of the Income Tax Act, 2025, effective April 1, 2026. The initiative is part of a nationwide effort to promote taxpayer awareness, simplify compliance, and strengthen a transparent, eff

Making AI work where governance is closest to people

India’s next governance leap may not solely come from digitisation. It will come from making public systems more intelligent, more adaptive, and more responsive to the dynamics at the grassroots. That opportunity is especially significant at the panchayat level, where governance is not an abstract po

Borrowing troubles: How small loans are quietly trapping youth

A silent crisis is playing out in the pocket of young India, not in stock markets or government treasuries, but in smartphones of college students and first-jobbers who clicked on the Apply Now button without reading the small print. A decade ago, to take a loan, you had to do some paperwor