Max New York Life Ins to use social media for customer connect

Customers to just send an SMS to get complaints resolved

PTI | April 8, 2011



With a view to leverage the impact of social networking, leading insurer Max New York Life Insurance is mulling an initiative whereby its customers can connect with the company through SMS to get the complaints resolved.

"Social media has become an effective tool to increase networking and business development efforts. To leverage the impact of social networking on businesses, we are planning to start an initiative whereby our customers can just send an SMS and get their grievances resolved," the company's Director and Head (Information Technology), Hitesh Arora, told PTI here today.

Max New York Life Insurance, a joint venture between MAX India and New York Life International, plans to launch the initiative in the third quarter (Q3) of FY 12, he said.

"We want to use the SMS platform for connecting with our customers. Under the initiative, when a customer sends an SMS, he would get either an SMS or an email from our side informing about the registration of his complaint. An executive will then contact the customer and help him resolve the issues," he explained.

The company had, last year, started a similar interactive initiative on Facebook by creating a community titled 'Igenius' for parents to discuss opportunities that would help hone their children's hidden talents, he said.

"We have around 2-lakh members including parents and experts in the community who share their experiences as well as information. This platform has also helped us in reaching out to the parents to inform them about our new policies for children, thus generating business for us," Arora added.
 

Comments

 

Other News

How the mind can help the body heal itself

Why do some people recover from illness against all odds? Can our beliefs, emotions and consciousness influence the body’s ability to heal? Drawing on over three decades of experience in medicine, research and medical innovation, internationally trained ophthalmologist and author Dr Dinesh Verma ex

1,364 anti-cancer formulations to cost less from today

The National Pharmaceutical Pricing Authority (NPPA), under the Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers, has capped trade margins on the Maximum Retail Price (MRP) of 137 anti-cancer drugs. This was based on the recommendations of an Expert Committee constitute

Who checks the books?

I read about the news about the Coimbatore library over coffee this morning. On the face of it, the headline was about a political ‘war’ between the DMK and TVK. But what stayed with me was something much more important than the blame game behind what had transpired. A writer walking through

Development paradox: Falling poverty miracle and an inequality problem

India’s reduction in poverty over the past decade is a development achievement of considerable significance. The World Bank’s April 2026 ‘India Development Update’ estimates that the share of Indians living below the international extreme-poverty line of $3.00 per person per day i

In Arunachal, a river we call mother

In Arunachal Pradesh, the Siang is not just a river. For many of us, especially the Adi people, it is part of our family. Our grandparents fished in it. Children learned to swim in it. Our farms drink from it. When someone says a huge dam will be built on it, we do not hear the word "project".

A new retelling of the Mahabharata delves into key moments

In a time when every decision carries consequences and questions of ambition, power, loyalty, identity and moral choice continue to shape our lives, Dr. Arun Krishnan’s new book, ‘Mahakshana’ (Penguin India) offers a strikingly relevant retelling of the Mahabharata.  

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter