Nokia bets big on smartphones with 'Lumia' -Governance Now

Nokia bets big on smartphones with 'Lumia'

Nokia Lumia 800 is a high-end device that comes with 'Floating glass Display', priced at USD 580 or about Rs 29,000

PTI | November 15, 2011

Aimed at strengthening its position in the smartphone segment, Finnish handset giant Nokia today launched the 'Lumia 800' and the 'Lumia 710', the first devices from its partnership with software major Microsoft.

While Nokia is yet to announce the pricing for India, the devices will be made available in the country by mid-December.

The Nokia Lumia 800 is a high-end device that comes with 'Floating glass Display', 8 megapixel camera with dual LED flash, and has 16GB internal user memory and 512 MB programme memory. Globally, it is priced at USD 580 (about Rs 29,000).

The Lumia 710, on the other hand, has a 5MP camera with LED flash, 8GB storage capacity with 512 MB RAM, exchangeable back covers and is priced at USD 380 (about Rs 19,000) internationally.

Both the touchscreen devices run on Windows Phone 7.5 - Mango operating System.

The two giants had announced a strategic partnership in February to jointly create mobile products and services.

"Our announcement today demonstrates remarkable progress that we have made as a company against our new strategy announced in February 2011," Nokia India Managing Director D Shivakumar told reporters here.

The Finnish manufacturer has been facing tough competition from Apple and Samsung in the smartphone market and has tied up with Microsoft to bring phones on its Windows operating System, while phasing out its own Symbian operating system gradually.

In an effort to differentiate its Windows Phone Mango phones from competition like HTC, which is likely to introduce phones based on the same platform, Nokia has included features such as Nokia Drive and Nokia Music with MixRadio.

Nokia Drive is a free turn-by-turn navigation application, while Nokia Music with MixRadio is a free, global, mobile music-streaming application that delivers hundreds of channels of locally-relevant music.

Nokia also unvieled a new look for its retail network.

More than 5,000 of Nokia's top retail outlets selling the Lumia will be given a make-over.

"This will be one of the biggest consumer launch in the country in a longtime. The cost of the make-over will be shared between Nokia and the concerned dealer," Shivakumar said.

He added that the company has trained 12,500 people to man the counters.

Comments

Other News

In Varanasi, fringe expansion vs. core heritage

For centuries, the urban framework of Varanasi was defined not just by its relationship with the sacred Ganga but by its multifaceted network of urban commons. Historic kunds, seasonal talabs (ponds), and open maidans served as the city’s basic ecological infrastructure. Th

What ails India`s skill development ecosystem

India’s skill development programmes were designed with a goal to make the young population ready with market-required skills and competencies, and to provide them with better employment opportunities. Yet the outcomes have fallen short of that goal: though over 1.6 crore individuals were trained acr

Cabinet passes resolution applauding PM on term record

The Union Cabinet on Wednesday passed a resolution marking June 10, 2026, as a historic milestone in the journey of Indian democracy applauding Narendra Modi for becoming the longest-serving elected PM of the country. By establishing a record of 4,399 days of continuous service as an elected PM, he has s

Testing the teachers, moving the goalposts

A teacher was appointed in 1999, before the Right to Education (RTE) Act came into force, and appointed under the rules that existed at that time. She gave the necessary test, passed it, passed the interview, and was appointed. Over the next 26 years, she taught thousands of children, faced transfer orde

`Focus on infra, reforms, digital connectivity has created strong foundation for growth`

In a step towards the operationalisation of the Bharat Audyogik Vikas Yojana (BHAVYA), union minister of commerce & industry Piyush Goyal launched the BHAVYA Portal on Monday in New Delhi. Addressing the gathering, Goyal said that the BHAVYA scheme will adopt a competit

Govt, RBI announce major reforms to attract FPI

The finance ministry on Friday announced a series of measures aimed at enhancing the ease of investment for individual Persons Resident Outside India (PROIs) and Foreign Portfolio Investors (FPIs), and to attract stable long-term foreign capital flows. Building on the recent in