Tablets make a comeback in India, register 23% growth in Q2

Windows based tablets doubled, says IDC report

GN Bureau | August 26, 2015


#windows   #tablets   #iball   #Samsung   #micromax   #idc  

Indian tablet market had stabilised and was growing again, says research firm IDC as a part of its Q2 2015 report announced on Wednesday.

The tablet market grew by 23 per cent. Overall, there were 1.04 million unit shipments representing a growth of 22 per cent for the same period in 2014 and a year over year growth of 15 per cent. Q2 2015 saw a growth of 12.4 per cent from Q1 of the year in terms of shipments. Even the volumes doubled from the same period last year, said the IDC report.

Surprisingly, the growth of the tablet market was being fuelled by devices based on Microsoft's Windows operating system, which typically is known to dominate the PC and notebook space. Shipments of Windows based tablets doubled over the previous quarter claimed the report and the OS has a share of 5 per cent of the market for the device category. Largely affordable tablets running Windows made by vendors like Micromax, iBall and Lenovo were popular.

Almost three fourth of tablets sold in India are connected tablets (2G/ 3G/ 4G-enabled) and 54 percent are 3G-enabled owing to limited Wi-Fi hotspots in the country.

Another surprising development was that iBall, which is a rather unknown brand lead in terms of tablet shipments. It captured 14.9 per cent of the shipments, followed by Samsung at 13.8 per cent and Datawind at 13.5 per cent. Micromax was left behind at 12 per cent, followed by Xiaomi at 9.5 per cent and other brands.

Xiaomi also seems to have done pretty well considering it has only one product in the segment called the Mi Pad, which was also launched only in March. iBall raced to pole position largely thanks to sub $100 solutions.

iBall bounces back
iBall had lost its position to Korean electronics company Samsung in the first quarter due to relatively lower shipments. The Indian player took back the lead position riding on its entry level tablets, new products and expansion in terms of retail and geographical reach.

Samsung slipped to second spot owing to inventory issues in some of their top selling models which restricted the overall performance.

"However, new products launched in seven inches and eight inches segment gained good traction and is expected to contribute to Samsung's growth moving forward," IDC said in a release.

Not so smart growth in China
Meanwhile, the once-hot smartphone market in China is expected to cool this year, growing a meager 1.2 percent.

The China smartphone market grew 19.7 percent last year and accounted for nearly a third of all new handsets shipped, according to the IDC.

The forecast came a day after Apple chief executive Tim Cook said that the California-based company is still seeing "strong growth" in China despite a recent global stock market downturn.

IDC trimmed its forecast slightly for the total number of smartphones it expects to be shipped worldwide this year, placing that growth at 10.4 percent, or 1.44 billion units.

Regions with the largest potential for growth in smartphone sales are price sensitive, meaning iPhones are not likely to wrest market share from lower-cost handsets powered by Google-backed Android software, according to IDC.

IDC forecast that shipments of Android smartphones would grow from 1.16 billion this year to 1.54 billion in 2019, while iPhone shipments were expected to grow from 223.7 million to 269.6 million during that same time period.

It also predicted that Android would hold on to its 81 percent share of the smartphone market.

Comments

 

Other News

Aiming disinvestment, ITDC properties to be transferred

The central government has agreed to transfer Hotel Jaipur Ashok at Jaipur and Lalitha Mahal Palace Hotel at Mysore of India Tourism Development Corporation Ltd (ITDC) to Rajasthan and Karnataka governments, respectively and disinvest ITDC shares in Donyi Polo Ashok Hotel Corporation. The ca

Rohingyas in India are illegal immigrants: Rajnath Singh

Rohingya people who have entered India are not refugees but illegal immigrants, home minister Rajnath Singh has said, as they have not followed the due procedure to acquire a refugee status. “By deporting Rohingyas from India, we are not violating any international law. India is not a

In Yogi regime, police return to notorious past of encounter killings

Lucknow, September 15 The Uttar Pradesh Police releases official data on crime control under the new dispensation of Chief Minister Yogi Adityanath. Reveals that in 180 days of the new government, 420 encounters have taken place leading to the elimination of 15 supposedl

India-Africa relations: A peep into energy ties

Since the dawn of this century, owing to their growing interdependence, India’s ties with the African states have gradually been acquiring significance in a rapidly globalising world. Such interdependence is manifesting itself quite clearly in economic, developmental and politico-strategic spheres of

Urban planning: In the right direction?

Over the last decade, Chennai has been witnessing an unprecedented increase in urban population and a large expansion of industrial areas in its suburban regions. This expansion has largely been unorganised and haphazard. In order to regulate growth and make it uniform, the Tamil Nadu government has decide

Incumbents` loss is Jio`s gain

The telecom regulator has opted for Bill and Keep, BAK, model for interconnection usage charges, that one operator pays to the other for call termination. At one stroke, the telecom regulatory authority of India (TRAI) regulation on interconnection has facilitated savings of Rs 5,000 crore to Reliance Jio



Video

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter