Digvijay says digital platforms will impact even elections in the long run, communication strategy under consideration
Bhavdeep Kang | January 30, 2013
The grand old party has finally woken up to the potential of the social media. Its senior leaders including Kapil Sibal and Digvijay Singh discussed the possibilities of the new media at the party’s chitan shivir in Jaipur this month.
Read more: Congress plans Rs 100 crore social media war chest
If the party is going to take up the social media campaigning in a big way, it will be Digvijay Singh, who heads the Congress election coordination committee's sub-group on communications and publicity, who will fine-tune the strategy. In an exclusive interview with Governance Now, Digvijay Singh, says the party plans to train its cadre in doing politics in the digital world. Excerpts of the interview:
Social media: is it a friend or an enemy for you?
The social media is a platform which is being used by the techno-savvy youth of this country. And with the smart phones coming in, it has become a very powerful medium. Therefore, we have to consider it as a friend, why should it be an enemy? The point is we have to enable and educate our cadre to relate to platforms in the social media.
Has the BJP proved more skillful in handling digital media?
No, the BJP is not there. They have paid professionals working for them, 24x7. We would like it to be political. We would like it to be handled politically, by political activists rather than non-political professionals.
So you would prefer to train your own people to handle social media campaigns?
Yes, we would. An in-house cadre that relates to the social media and also expands down to the lowest level.
Will you have professionals for training and setting up your sites and pages?
Yes. But that is yet to be decided. This is part of the communications strategy that is to be worked on.
Do you think there should be curbs on social media platforms?
No, no, no! We do not believe in curbs at any level. Of course, there has to be regulation to see that it is not abused. (The kind of) language which is prohibited in the print and electronic media should be prohibited in the social media. But it should be more self-regulatory than anything else. What happened with those girls who posted (comments) on Bal Thackeray in Maharashtra is not acceptable.
Do you think the social media can now influence political outcomes?
It may in the long run. Even elections. You see, the electronic media is picking up a lot of issues from social media platforms. Because 24x7 is always hungry for news, which tweets on Twitter and the comments on the tweets provides them.
To counter Beijing’s aggressive agenda in the Indian Ocean, New Delhi is seeking to create strategic bastions in Mauritius, Seychelles and Madagascar. The immediate provocation was China’s inauguration of its first overseas military base in Djibouti, in the Horn of Africa.
Just after the UP assembly election in 1996, I was among the scores of reporters waiting at Kalyan Singh’s residence, waiting to get the first inkling of the future course of the BJP. The party had secured the maximum seats – 174 out of 425 seats – but was short of the majority mark
“Company Secretaries, once known as secretaries to the board and management, have transformed themselves into key managerial and governance professionals. Today they are recognised for their importance on corporate landscape and have become gatekeepers of corporate governance,” said Ajay Tyagi,
Any good news which promises to bring about qualitative improvement in the lives of people, especially in rural India, is always welcome. It was heartening indeed to learn that every single village in the country now has access to electricity, as announced by the prime minister on April 29. This is most ce
The paved road, the few concrete houses and men on motorcycles – these are deceptive signs of development in Madralalpur village. Only a couple of weeks ago, Babu, a 47-year-old distressed farmer, had hanged himself from a babool tree. Villagers were gathered at his house as his wife, mother, sister-
Statistics has come a long way from the time when British prime minister Benjamin Disraeli observed: “There are three kinds of lies: lies, damned lies, and statistics.” Statistics is now an accredited branch of applied mathematics; statistical methods are routinely used to prove or disprove the