'Cong wants to develop its own cadre of social media experts'

Digvijay says digital platforms will impact even elections in the long run, communication strategy under consideration

bhavdeepkang

Bhavdeep Kang | January 30, 2013


Digvijay Singh
Digvijay Singh

The grand old party has finally woken up to the potential of the social media. Its senior leaders including Kapil Sibal and Digvijay Singh discussed the possibilities of the new media at the party’s chitan shivir in Jaipur this month.

Read more: Congress plans Rs 100 crore social media war chest

If the party is going to take up the social media campaigning in a big way, it will be Digvijay Singh, who heads the Congress election coordination committee's sub-group on communications and publicity, who will fine-tune the strategy. In an exclusive interview with Governance Now, Digvijay Singh, says the party plans to train its cadre in doing politics in the digital world. Excerpts of the interview:

Social media: is it a friend or an enemy for you?
The social media is a platform which is being used by the techno-savvy youth of this country. And with the smart phones coming in, it has become a very powerful medium. Therefore, we have to consider it as a friend, why should it be an enemy? The point is we have to enable and educate our cadre to relate to platforms in the social media.

Has the BJP proved more skillful in handling digital media?
No, the BJP is not there. They have paid professionals working for them, 24x7. We would like it to be political. We would like it to be handled politically, by political activists rather than non-political professionals.

So you would prefer to train your own people to handle social media campaigns?
Yes, we would. An in-house cadre that relates to the social media and also expands down to the lowest level.

Will you have professionals for training and setting up your sites and pages?
Yes. But that is yet to be decided. This is part of the communications strategy that is to be worked on.

Do you think there should be curbs on social media platforms?
No, no, no! We do not believe in curbs at any level. Of course, there has to be regulation to see that it is not abused. (The kind of) language which is prohibited in the print and electronic media should be prohibited in the social media. But it should be more self-regulatory than anything else. What happened with those girls who posted (comments) on Bal Thackeray in Maharashtra is not acceptable.

Do you think the social media can now influence political outcomes?
It may in the long run. Even elections. You see, the electronic media is picking up a lot of issues from social media platforms. Because 24x7 is always hungry for news, which tweets on Twitter and the comments on the tweets provides them.

Comments

 

Other News

Five years after Nirbhaya, have things changed?

Far away in the other world, she must be weeping seeing the flames of fire she lit for justice slowly fading. On December 16, 2012, the 23-year-old Delhi woman, better known as Nirbhaya now, was brutally raped. She eventually succumbed to her injuries, but not before triggering a storm acorss the count

Income inequality has rapidly increased: Report

The rise in income inequality has been gradual in India, said the World Inequality Report which noted that at the global level, inequality has risen sharply since 1980, despite strong growth in China. The report said that inequality within world regions varies greatly. In 2016, the share of

BHEL launches coal-fired power project in Indonesia

 BHEL has successfully commissioned a 54 mega watt coal-fired captive power project in Indonesia. The project located at East Kalimantan in Indonesia has been set up by BHEL for PT Citra Kusuma Perdana (PT CKP) for its coal-mining operations.   For the project, B

Five years after Nirbhaya: A lot needs to be done

Have things changed five years after the Nirbhaya incident? I see Delhi as the capital of protest, not just capital of rape as it is often painted. In terms of legislation, in 2013 one-stop-centres were set up after the landmark report of Justice Verma Committee and Justice Usha Meh

Winter session will be productive: Modi

The winter session of parliament is starting and I am confident that it will be productive session, said prime minister Narendra Modi on Friday. He hoped that there is “constructive debate and we come up with innovative solutions to our nation`s problems”. Speaking

Know more about Project 75

When prime minister Narendra Modi dedicated Kalvari submarine to the nation, it was significant for more than one reason. Not only did the submarine enhance India’s capability as a blue water navy, it also highlighted Project 75 that focused on a major exercise to build six submarines.



Video

Govt. approves draft legislation to ban triple talaq

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter