Direct mailers: Government’s new outreach initiative

Mailers are being issued by various union ministries as well as Niti Aayog

GN Bureau | July 20, 2016


#Arun Jaitley   #gold bond scheme   #Niti Aayog   #Direct mailers  


The NDA government has been quite active on the social media, sharing important developments on Twitter. In yet another initiative, it has now started sending out mailers so that the message can reach the target audience.

Last week, a mailer was issued from the office of railway minister Suresh Prabhu while another mailer was put out by the Niti Aayog.

On Wednesday, finance minister Arun Jaitley send out a mailer on “Sovereign Gold Bond (SGB) scheme - Fourth Tranche Open for subscription from July 18 - July 22, 2016.”
 
As the authorities realise the efficacy of these mailers, one hopes to see more mailers being issued by other ministries too.

Comments

 

Other News

80 percent abortion in India through medicines: Lancet

 Three in four abortions in India are through drugs from chemists and informal vendors rather than from health facilities, said a report in The Lancet. An estimated 15.6 million abortions were performed in the country in 2015, reports The Lancet in its latest released paper on ‘Inciden

A turbulent journey so far for seaplanes in India

Prime minister Narendra Modi’s seaplane ride in Gujarat is certainly unique, but it is not as historic as it is being made out to be. Gujarat chief Minister Vijay Rupani said this is for the first time in the history of the country that a sea-plane will land on a water body and that wi

GAIL fast tracks implementation of Pradhan Mantri Urja Ganga project

 GAIL has awarded a contract for laying 520 km gas pipeline connectivity from Dobhi (Bihar) to Durgapur (West Bengal), including 120 km line to Jamshedpur (Jharkhand). With these awards, major contracts for phase two of the Jagdishpur-Haldia and Bokaro-Dhamra natural gas pipeline (JHBDPL) project have

Indane LPG refill booking through FB, Twitter launched

 IndianOil corporation (IOCL) has launched Indane LPG cylinder refill booking through social media platforms like Facebook and Twitter. Director (marketing) Gurmeet Singh emphasised on the need to leverage technology and the growing social media to provide simpler and effective options to cu

Time for India to adopt DNA forensics to solve crime

Forensic DNA has emerged as the world’s greatest crime fighting technology. Many countries are effectively using forensic labs and protocols to collect, test and compare DNA at crime scenes with that of suspects with promising results. While the law machinery the world over is increasi

Do you think sea-planes can be used to improve air connectivity?

Do you think sea-planes can be used to improve air connectivity?



Video

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter