Direct mailers: Government’s new outreach initiative

Mailers are being issued by various union ministries as well as Niti Aayog

GN Bureau | July 20, 2016


#Arun Jaitley   #gold bond scheme   #Niti Aayog   #Direct mailers  


The NDA government has been quite active on the social media, sharing important developments on Twitter. In yet another initiative, it has now started sending out mailers so that the message can reach the target audience.

Last week, a mailer was issued from the office of railway minister Suresh Prabhu while another mailer was put out by the Niti Aayog.

On Wednesday, finance minister Arun Jaitley send out a mailer on “Sovereign Gold Bond (SGB) scheme - Fourth Tranche Open for subscription from July 18 - July 22, 2016.”
 
As the authorities realise the efficacy of these mailers, one hopes to see more mailers being issued by other ministries too.

Comments

 

Other News

Operation Sindoor combined hard power with diplomatic finesse

Since guns have fallen silent in India and Pakistan following their ceasefire after four days of conflict, attention has now shifted to New Delhi’s next steps. The Indian government, as per media reports, is considering sending a multi-party delegation to several countries to engage with foreign gove

Rajnath Singh calls upon IMF to reconsider financial assistance to Pakistan

Stating that Pakistan has again started to rebuild its terror infrastructure destroyed by India, defence minister Rajnath Singh called upon the International Monetary Fund (IMF) to reconsider its one-billion-dollar assistance to Islamabad and refrain from providing any support in future as well.

12 of Maharashtra`s 48 govt departments rated top performers

Maharashtra`s Home and Mining departments, headed by ACS and ex BMC commissioner Iqbal Singh Chahal, are among the 12 top performing departments scoring 100% objectives set out for the respective department. After the formation of Mahayuti government, in a first of its kind exercise chief mi

Cabinet approves semiconductor unit in Uttar Pradesh

The union cabinet chaired by the prime minister on Wednesday approved the establishment of one more semiconductor unit under India Semiconductor Mission. There are already five semiconductor units in advanced stages of construction. With this sixth unit, India moves forward in its journey to

"Operation Sindoor a new benchmark in our fight against terrorism"

Prime minister Narendra Modi addressed the nation Monday evening. Here is the approximate English translation of the speech delivered in Hindi, according to an official release: My dear countrymen, Namaskar! In the past days, we all have witnessed both the strength a

Maharashtra, defence forces to enhance coordination

In response to escalating tensions between India and Pakistan, a high-level strategic meeting was convened at chief minister Devendra Fadnavis’s official residence, Varsha, on Monday to bolster security measures and enhance coordination between the Maharashtra government and the defence forces.

Visionary Talk: Amitabh Gupta, Pune Police Commissioner with Kailashnath Adhikari, MD, Governance Now



Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter