Effective implementation of court order on posters needed in TN

The poster industry depends on two markets - one is retail and the other corporate

shivani

Shivani Chaturvedi | October 27, 2017 | Chennai


#actors   #retail   #court order   #Tamil Nadu   #Posters   #police  
(Photo: Shivani Chaturvedi)
(Photo: Shivani Chaturvedi)

 People associated with the poster industry of Tamil Nadu are unsure about the effective implementation of the Madras high court order banning photos or pictures of living persons on posters, hoardings and banners.

Tamil Nadu has a flourishing industry of poster making. In Chennai alone, the industry has a turnover of about Rs 200 crore per year.
 
Such judgements have come in the past too, but has not been complied with, says Senthil Anand who owns a poster making company in Chennai. 
 
People put up posters, banners and flex boards on a temporary basis and remove them once the event is over. And this practice is going to continue unless the authorities concerned, including the police, takes stringent action, he adds.
 
The poster industry depends on two different markets, one is retail that includes film industry, politics, marriage function, and the other is corporate such as advertisements which promotes only brands and don’t depict any photos or pictures of people. 
 
How can a movie poster or banner be without filmstars?, question those associated with the industry.
 
Also, in Tamil Nadu there is a trend of personalised wedding banners for which there is a big market.
 
David Bharath Kumar, who is associated with an event management company, says, “In Tamil Nadu people put up posters and banners on every occasion. If the authorities concerned such as civic bodies and the police take appropriate action and make sure that posters and banners are not put up again, the poster industry would be hit hard.”  
 
The Madras high court on Tuesday asked the state government to ensure that "photos or pictures of such persons who are alive shall not be depicted by way of those banners, flex boards, sign-boards".
 

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