Handheld devices, servers drive India's hardware growth

Smartphones and phablets are expected to perk up 2015-16 hardware sector growth

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Shubhendu Parth | July 19, 2015 | New Delhi


#hardware   #mobile   #smartphone   #phablet   #tablet   #notebook  

Giving a flip to the Digital India campaign, the ICT hardware sector in India has registered a healthy growth of 23.9 percent, clocking overall revenues of $15.87 billion during 2014-15. Leading the growth are the handheld devices – smartphones, phablets and tablet PCs. Their sales registered 94 percent growth, up from 6.3 crore units in 2013-14 to 12.3 crore units.

 
According to a report by Manufacturers’ Association of Information Technologies (MAIT),  phablets (screen size of 5 inch and more) recorded a phenomenal 527 percent growth largely due to drop in prices. On the other hand, PC sales (desktop computers and notebooks) showed a negative 10.43 percent growth (1.06 crore units in FY 2014-15). The negative growth comes after a six-year positive growth run, from 67.9 lakh units in 2008-09 to 1.18 crore units in 2013-14.
 
The negative growth in notebooks was mainly due to 26 percent drop in demand from the house-hold segment with the market share of notebooks showing signs of steep decline in lower SECs. “The high fall in notebook share is also because of the large UP government deal which happened in the previous FY (2013-14),” pointed out Amar Babu, president of MAIT.
 
Commenting on road ahead for the industry Amar Babu further said that there is a need to explore ways of increasing computer penetration in Indian households. “One way is by enabling infrastructure, providing low-cost loans and discount vouchers for purchasing PCs. We also see a ray of hope for PC growth in future on account of some of Digital India initiatives which aims at having a digital infrastructure as a utility to every citizen, governance and services on demand, and digital empowerment of citizens,” he said.
 
The report also pointed out that notebook sales among establishments during 2014-15 have ended with a rise of 6 percent. The growth is mainly accounted by start-up companies and SMBs. Overall the notebook sales dropped by 15 percent in the fiscal as compared to a 55 percent positive growth last year. The desktop market, on the other hand, also registered negative growth of 4 percent, with demand from establishment registering negative growth of 14 percent over the previous year.
 
Handheld upswing
 
In the handheld devices segment, smartphone sales increased by 33 percent over the last year and stood at 6.96 crore, while tablets saw a sign of losing shine with a marginal 4 percent growth when compared to the huge growth in the last three years. The sales for 2014-15 stood stands at 34.8 lakh units as against 33.5 lakh in 2013-14.
 
 The numbers as reported in the Annual Industry Performance Review for the financial year 2014-15, also indicate that the demand of tablets has been negatively impacted by the spurt in demand for phablets in India. The report also estimates the tablet market in the country to de-grow by about 16 percent in FY 2015-16 owing to the consumers moving to adoption of higher screen size smartphone and phablets with voice calling facility.
 
“The euphoria of phablets will, however, settle down to 65 percent while we can look forward to a 27 percent growth in the smartphone market,” said Anwar Shirpurwala, Executive Director of MAIT, the apex body representing India’s IT hardware, training and R&D services sector. The report also highlighted that the multi-utility of phablets coupled with the ease of usage and handling makes it a preferred device over the other devices. 
 
“The bigger screen of a phablet makes it an extremely desirable product as it bridges the gap of a multi-utility device and an entertainment device. However, it is only up to the 5.5 in screen phablets that have found acceptance,” said Shirpurwala. He also pointed out that the role of tablets as a ubiquitous device for consumers was fast diminishing.
 
Servers up, peripherals stable
 
The other star performer of the year was the servers that registered a growth of 30 percent over the last financial year, up from 141,025 units in 2013-14 to 182,727 units in the current year. This was driven primarily by the large number of datacenters projects in the fiscal. However, the server market is expected to de-grow by 10 percent in FY 2015-16, primarily driven by the large-scale adoption of cloud by the SMBs.
 
The peripherals market on the other hand grew marginally by 1.7 percent with overall sales of 31.5 lakh units. While the sale of ink jet printer remained stable, with a marginal increase of 3,875 printers over last year, laser jet printer posted a positive 5 percent growth – up from 16.6 lakh units to 17.41 lakh units. The dot-matrix printer on the other hand registered a 12 percent decline in sales, down from 2.70 lakh units in 2013-14 to 2.38 lakh units this year. Interestingly, the UPS sale also slumped by over 50 percent – down from 30.06 lakh units to 15.14 lakh. This was primarily driven by less uptake of desktop PCs in the country. 
 
Government to drive growth
 
Going ahead the industry body estimates the overall industry to grow by 15 percent in revenue terms during the current fiscal. According to the report, while the desktop PC sales are expected to de-grow by around 10 percent in FY 2015-16, the notebook sale is estimated to jump 17 percent during the period. However, this growth in notebook sale is majorly dependent on the expected order of 10.1 lakh notebook from Tamil Nadu government as part of its phase 4 and 5 of laptops for students programme. 
 
While Lenovo has already been shortlisted as L1 based on the financial bid, the state government is yet to finalise the order for the same. However, since the order is to be executed in 4 months, MAIT expects the numbers to get added in the current fiscal tally. It also expects desktop sales to de-grow by around 10 percent in the fiscal. The major sales of desktop are going to happen in rural India and lower SECs, the reports said. 
 
Talking about the impact of the government sector Shirpurwala said that the government programs have been instrumental in driving the growth of notebook and also its decline. “In a country where affordability is an issue, it is important for government to provide the additional impetus to the adoption of PCs, thereby, driving overall development of the society and we expect the push led by Digital India programme to drive domestic IT hardware sale in a big way,” he said. 
 
The study is based on over 42,000 face-to-face interviews with end-users spread over 35 cities and 41 socio economic regions (SCRs) to estimate the country’s rural market.

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