In a first, a TV series to sensitise viewers on sanitation -Governance Now

In a first, a TV series to sensitise viewers on sanitation

Produced by Viacom18, Navrangi Re! is aligned with Swachh Bharat mission and will have a cameo by actor Anil Kapoor

Geetanjali Minhas | January 23, 2019 | Mumbai

#PM Modi #Swachh Bharat mission #sanitation #Navrangi Re! #Viacom18 #Anil Kapoor #Colors TV #faecal sludge management

Launch of Navrangi Re!

In an industry first, a television entertainment series will now set out to sensitise its viewers on the importance of behavioral change in sanitation habits, aligning its cause with Swachh Bharat mission.

The 26 episode series called Navarngi Re! is produced by Viacom 18 in collaboration the world’s largest philanthropic organization Bill and Melinda Gates Foundation and BBC Media Action. It will air on Colors Rishtey from February 2, 2019, and raise citizen awareness on the technicalities of faecal sludge management through entertainment.

“After building and using the toilets comes its management, and we have attempted to bring awareness to the process through this series. As a company, we need to reach out to 600 million people today. We will also be trying to measure our viewers’ behavioral change with this exercise. We had pledged with the Brihanmumbai Municipal Corporation (BMC) to make Mumbai open-defecation free and have worked in the space of behavioral change, toilets in the vicinity of our own office as well as over 220 toilets across Mumbai,” said Sudhanshu Vats, Group CEO and MD Viacom 18.

Actor Anil Kapoor, who plays a cameo in the series said, “Every small step brings change. Being a part of Swacch Bharat, cleanliness is so important for all of us. It starts from your home and expands to your mohalla (neighborhood), country and the entire universe. We need to have a clean surrounding and a world which is environment-friendly – that is the biggest concern today.”

He recalled his childhood from when he lived in Tilak Nagar area of Chembur in Mumbai and Rajendra Nagar, Delhi where toilets did not have flushes and flowing water. “Elders were given preference to use toilets and children would defecate out in small lanes. The toilets there had holes in cement for defecation and civic workers would open the ‘patra’ and empty out fecal matter in the mohalla” he said.

Navrangi Re! is not a PSA but a 13-week series which aims to showcase the various challenges faced in a community due to lack of proper sanitation facilities.

Comments

Other News

Elections 2024: 1,351 candidates in fray for Phase 3

As many as 1,351 candidates from 12 states /UTs are contesting elections in Phase 3 of Lok Sabha Elections 2024. The number includes eight contesting candidates for the adjourned poll in 29-Betul (ST) PC of Madhya Pradesh. Additionally, one candidate from Surat PC in Gujarat has been elected unopp

2023-24 net direct tax collections exceed budget estimates by 7.40%

The provisional figures of direct tax collections for the financial year 2023-24 show that net collections are at Rs. 19.58 lakh crore, 17.70% more than Rs. 16.64 lakh crore in 2022-23. The Budget Estimates (BE) for Direct Tax revenue in the Union Budget for FY 2023-24 were fixed at Rs. 18.

‘World’s biggest festival of democracy’ begins

The much-awaited General Elections of 2024, billed as the world’s biggest festival of democracy, began on Friday with Phase 1 of polling in 102 Parliamentary Constituencies (the highest among all seven phases) in 21 States/ UTs and 92 Assembly Constituencies in the State Assembly Elections in Arunach

A sustainability warrior’s heartfelt stories of life’s fleeting moments

Fit In, Stand Out, Walk: Stories from a Pushed Away Hill By Shailini Sheth Amin Notion Press, Rs 399

What EU’s AI Act means for the world

The recent European Union (EU) policy on artificial intelligence (AI) will be a game-changer and likely to become the de-facto standard not only for the conduct of businesses but also for the way consumers think about AI tools. Governments across the globe have been grappling with the rapid rise of AI tool

Indian Railways celebrates 171 years of its pioneering journey

The Indian Railways is celebrating 171 glorious years of its existence. Going back in time, the first train in India (and Asia) ran between Mumbai and Thane on April 16, 1853. It was flagged off from Boribunder (where CSMT stands today). As the years passed, the Great Indian Peninsula Railway which ran the