Maggi and Madhuri: Celebrities cannot escape burden of products they endorse

Maggi controversy should bring guidelines on celebrity endorsement and ethics of advertisements

prahlad

Prahlad Rao | June 2, 2015


#magi   #brand   #celebrities   #advertisement   #madhuri dixit   #preity zinta  

Credibility comes with a burden, a burden of honesty and that of sincerity.  And whatever they are worth intrinsically, the celebrities acquire credibility, real or assumed.

They are expected to cash this credibility tag with caution as their utterances have tendency to generate mass hysteria. Being a brand ambassador for a product certainly calls for greater caution.

The government has announced that any brand ambassador or celebrity endorsing products or services is liable for action if an advertisement is found misleading. This was the most needed action, and finally the authorities have woken up.

The government has said celebrities like Madhuri Dixit and Preity Zinta are legally responsible, if the advertisements for the popular Maggi noodles were found to be misleading consumers.

Endorsing a brand is like investment as lending face or voice fetches celebrities millions. When people invest their money, they do go through lot of paper work and due diligence of account books. If they can be careful about where and how to invest, why they can’t they be careful about the products and brands that they endorse.

According to the Food Standards and Safety Authority of India (FSSAI) Act, anyone who is a party to a misleading advertisement or its publication can be fined up to Rs 10 lakh.

The celebrities endorse many products that are socially irrelevant and medically harmful. They operate with no clear guidelines and lot of grey areas. Like media the celebrities seem to extend boundaries of mass entrapment and a public announcement of their endorsement ethics is the least they can do under the circumstances.

Misleading communication should not go unpunished.

Comments

 

Other News

Flying start for UDAN, but there could be rough weather ahead

PM Narendra Modi’s yet another niftily acronymed scheme, UDAN – short for Ude ‘Desh Ka Aam Naagrik’ and otherwise called ‘Regional Connectivity Scheme’ in officialese – got off to a flying start on Thursday. Modi formally launched a flight from Shimla to Delhi, and

It’s very rare to get the right budget to do what producers want: Thota Tharrani

He accompanied his father to film studios in Chennai and helped him in designing sets, but Thota Tharrani wanted to be an artist. So he studied mural painting and print-making, but as luck would have it, he finally returned to tinsel town. And the world soon took note. In Mani Ratnam’s pa

Is the AAP headed for a split?

Is the AAP headed for a split?

Bangladesh to get high-speed diesel from Numaligarh refinery

A sale-purchase agreement was signed between Numaligarh Refinery Limited (NRL) and Bangladesh Petroleum Corporation (BPC) for supply of high speed diesel (HSD) through the proposed 131 km Indo-Bangla friendship pipeline.    The agree

Ajay Maken fails to charm Delhi

The dismal performance of the Congress in the Municipal Corporations of Delhi elections forced party chief Ajay Maken to announce his resignation, ending an energetic effort to revive the party in the national capital.   Ajay Maken, now 53, had taken over as the chief

AAP in hot water following MCD poll debacle

The BJP’s clean sweep is not just a referendum on the Arvind Kejriwal government, but also could mark the beginning of the end of one of India’s youngest political parties, the Aam Aadmi Party (AAP). After the Bharatiya Janata Party’s massive win in the UP assembly elections, th



Video

फिर शुरू होगी अयोध्या में रामलीला

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter