Maggi controversy should bring guidelines on celebrity endorsement and ethics of advertisements
Prahlad Rao | June 2, 2015
Credibility comes with a burden, a burden of honesty and that of sincerity. And whatever they are worth intrinsically, the celebrities acquire credibility, real or assumed.
They are expected to cash this credibility tag with caution as their utterances have tendency to generate mass hysteria. Being a brand ambassador for a product certainly calls for greater caution.
The government has announced that any brand ambassador or celebrity endorsing products or services is liable for action if an advertisement is found misleading. This was the most needed action, and finally the authorities have woken up.
The government has said celebrities like Madhuri Dixit and Preity Zinta are legally responsible, if the advertisements for the popular Maggi noodles were found to be misleading consumers.
Endorsing a brand is like investment as lending face or voice fetches celebrities millions. When people invest their money, they do go through lot of paper work and due diligence of account books. If they can be careful about where and how to invest, why they can’t they be careful about the products and brands that they endorse.
According to the Food Standards and Safety Authority of India (FSSAI) Act, anyone who is a party to a misleading advertisement or its publication can be fined up to Rs 10 lakh.
The celebrities endorse many products that are socially irrelevant and medically harmful. They operate with no clear guidelines and lot of grey areas. Like media the celebrities seem to extend boundaries of mass entrapment and a public announcement of their endorsement ethics is the least they can do under the circumstances.
Misleading communication should not go unpunished.
The Cabinet Committee on Economic Affairs (CCEA) has approved the award of 31 contract areas as part of the Discovered Small Field (DSF) Bid Round 2016. These fields were offered under new policy for small fields known as Discovered Small Field (DSF) policy, 2015, which offers improved fiscal terms with th
Delhi University student Gurmehar Kaur, who spoke up against the ABVP on Twitter, has announced that she is withdrawing from `Save DU campaign` on Tuesday morning. The campaign was being held to protest against violence against students in the varsity campus. Her friend Ram Subramanian twee
Known for his indelible roles in Gangs of Wasseypur and Nil Battey Sannata, Pankaj Tripathi hails from a village in Bihar where many people still don’t have TV sets at home. His parents are farmers in Gopalganj district and the down-to-earth actor likes working in his farm whenever he visit
The National Aeronautics and Space Administration (NASA) and the National Oceanic and Atmospheric Administration (NOAA), in independent analyses, have declared 2016 the hottest year since 1880. Scientists have said that the planet witnessed three consecutive years of record heat. The
Does India need IPS and IAS officers?
Steel minister Chaudhary Birender Singh has directed a high-level coordination committee comprising CMDs and top ministry officials to be constituted for pooling and sharing of resources among PSUs. He said, “This will lead to aggregation of demand and economies of sc