Maggi and Madhuri: Celebrities cannot escape burden of products they endorse

Maggi controversy should bring guidelines on celebrity endorsement and ethics of advertisements

prahlad

Prahlad Rao | June 2, 2015


#magi   #brand   #celebrities   #advertisement   #madhuri dixit   #preity zinta  

Credibility comes with a burden, a burden of honesty and that of sincerity.  And whatever they are worth intrinsically, the celebrities acquire credibility, real or assumed.

They are expected to cash this credibility tag with caution as their utterances have tendency to generate mass hysteria. Being a brand ambassador for a product certainly calls for greater caution.

The government has announced that any brand ambassador or celebrity endorsing products or services is liable for action if an advertisement is found misleading. This was the most needed action, and finally the authorities have woken up.

The government has said celebrities like Madhuri Dixit and Preity Zinta are legally responsible, if the advertisements for the popular Maggi noodles were found to be misleading consumers.

Endorsing a brand is like investment as lending face or voice fetches celebrities millions. When people invest their money, they do go through lot of paper work and due diligence of account books. If they can be careful about where and how to invest, why they can’t they be careful about the products and brands that they endorse.

According to the Food Standards and Safety Authority of India (FSSAI) Act, anyone who is a party to a misleading advertisement or its publication can be fined up to Rs 10 lakh.

The celebrities endorse many products that are socially irrelevant and medically harmful. They operate with no clear guidelines and lot of grey areas. Like media the celebrities seem to extend boundaries of mass entrapment and a public announcement of their endorsement ethics is the least they can do under the circumstances.

Misleading communication should not go unpunished.

Comments

 

Other News

Revamp BMC Engineering Department for better governance, says think tank

Calling for reforms in the Engineering Department of BMC, Mumbai Vikas Samiti, a not-for-profit organisation has said that less than optimum performance of Engineering Function has added to the woes of citizens and deterioration in the quality of life in the metro. In its recently released r

NGO hails Maharashtra move to amend Insecticide Act

Hailing the Maharashtra government for introducing a bill to amend the Insecticide Act, 1968, Pesticide Action Network (PAN) India has called the amendments ‘very  focussed’ and urged the state to expand their scope to address other challenges. The bill, introduced in the a

‘Garba of Gujarat’, now a Unesco Intangible Cultural Heritage

`Garba of Gujarat` has been inscribed in the Representative List of Intangible Cultural Heritage (ICH) of Humanity by UNESCO, under the provisions of the 2003 Convention for the Safeguarding of Intangible Cultural Heritage during the 18th meeting of the Intergovernmental Committee for the Safeguarding of t

Cyber frauds helpline has helped save Rs 930 crore

Since its inception, Citizen Financial Cyber Fraud Reporting and Management System has witnessed more than 12.77 lakh complaints registered (till November 15, 2023), and has saved more than Rs. 930 crore in more than 3.80 lakh complaints. This was stated by minister of state for home affair

COP28 discusses climate resilient development in Himalayas

Impacts and implications of Climate Change Vulnerability in the Himalayan Region and ways of creating ‘Climate Resilient Development in Indian Himalayan Region by making mountain communities green and resilient were discussed the side event hosted at the India pavilion at the UN Climate Conference CO

Air Pollution: What needs to be done to tame the silent killer

Air pollution in Delhi has been in headlines, as every year in recent times. Mumbai too has suffered from air pollution, despite being a coastal city. Apart from many other metros such as Bangalore and Kolkata, tier-I and -II cities and rural areas also have high pollution levels. Every year reports and st

Visionary Talk: Amitabh Gupta, Pune Police Commissioner with Kailashnath Adhikari, MD, Governance Now


Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter