Delhi election scene warms up, AAP leader gets an app
GN BUREAU | January 3, 2015
Taking the tech campaigning to a next level, AAP volunteers have converted hashtag ‘mufflerman’, which began with a negative connotations (a dig on party chief Arvind Kejriwal), into a marketing tool. Ahead of Delhi assembly elections, AAP volunteers have launched 'Muffler Man', a gaming application for smartphones on android platform.
AAP volunteers in collaboration with app development company Delhi-based Digital Agents to create a game which is about the adventures of the Muffler Man.
The game pitches the player as Muffler Man who is fighting graft while trying to advance through levels symbolising common man's problems like electricity and women’s safety.
Playing the game, it involves collecting funds and raising support for Muffler Man’s fight against corruption. The support comes in the form of party’s symbols and memorabilia, which allow the game’s hero to reach higher levels.
While the basic platforms in the game represent common problems faced by people in everyday life, the higher platforms represent positive sides like Jan Lokpal bill, an agenda of AAP since a long time. The falling platforms on the other hand represent major problems like black money, scams and corruption. There are platforms with spikes as well, which represent intense. If a player hits them with spikes, it dies.
The game is launched at a time when election scene is warming up in Delhi.
Although the game is not officially promoted by AAP, the information given on the 'playstore' says that it is an initiative by the AAP volunteers and a team of developers called 'Digital Agents Interactive Private Limited'.
It may be noted that only few days ago, #mufflerman was trending on social-media mocking Kejriwal on his political ambitions, promises and signature looks.
Over 500 people have already downloaded the game which is available for free on android supported smartphones.
It is not for the first time that a game has been launched promoting a politician or a political party. In fact Lok Sabha elections 2014 saw such gaming applications centered on politicians.
AAP has earlier launched 'selfie with Mufflerman' campaign to raise funds for the party for Delhi polls.
Meanwhile on fund raising front, Karnataka, which stood third in terms of funds collection for the AAP has now slipped to the fourth spot.