Mufflerman does end corruption, virtually

Delhi election scene warms up, AAP leader gets an app

GN BUREAU | January 3, 2015



Taking the tech campaigning to a next level, AAP volunteers have converted hashtag ‘mufflerman’, which began with a negative connotations (a dig on party chief Arvind Kejriwal), into a marketing tool. Ahead of Delhi assembly elections, AAP volunteers have launched 'Muffler Man', a gaming application for smartphones on android platform.

AAP volunteers in collaboration with app development company Delhi-based Digital Agents to create a game which is about the adventures of the Muffler Man.

The game pitches the player as Muffler Man who is fighting graft while trying to advance through levels symbolising common man's problems like electricity and women’s safety.

Playing the game, it involves collecting funds and raising support for Muffler Man’s fight against corruption. The support comes in the form of party’s symbols and memorabilia, which allow the game’s hero to reach higher levels.

While the basic platforms in the game represent common problems faced by people in everyday life, the higher platforms represent positive sides like Jan Lokpal bill, an agenda of AAP since a long time. The falling platforms on the other hand represent major problems like black money, scams and corruption. There are platforms with spikes as well, which represent intense. If a player hits them with spikes, it dies.

The game is launched at a time when election scene is warming up in Delhi.

Although the game is not officially promoted by AAP, the information given on the 'playstore' says that it is an initiative by the AAP volunteers and a team of developers called 'Digital Agents Interactive Private Limited'.

It may be noted that only few days ago, #mufflerman was trending on social-media mocking Kejriwal on his political ambitions, promises and signature looks.

Over 500 people have already downloaded the game which is available for free on android supported smartphones.

It is not for the first time that a game has been launched promoting a politician or a political party. In fact Lok Sabha elections 2014 saw such gaming applications centered on politicians.

AAP has earlier launched 'selfie with Mufflerman' campaign to raise funds for the party for Delhi polls.

Meanwhile on fund raising front, Karnataka, which stood third in terms of funds collection for the AAP has now slipped to the fourth spot.

Comments

 

Other News

Take action, NSUI tells police over varsity clash

The National Students Union of India (NSUI) on Thursday sought action against those who had assaulted students and teachers of Delhi university at a protest march on Wednesday.` “Our sole motive is to compel the police to take some strict actions against the lawbreakers who brutally manhand

BMC polls throw up fractured mandate

 It’s a hung verdict in the elections to the BrihanMumbai Municipal Corporation, which is India’s richest civic body. Shiv Sena bagged 84 seats closely followed by BJP that won 81 seats. Congress with only 31 seats  performed badly as compared to  52 seats  that it

A poem that gives a perspective on Indian Muslims

A beautiful poem on modern Indian Muslims has caught the imagination of the social media users. “Hindustani Musalmaan” by Hussain Haidry has gone viral on the net. Not just for being crisp, but also for conveying what it means to be a Muslim in this country. There

Demonetisation posed a new challenge to growth: IMF

The Indian economy has recorded strong growth in recent years, helped by a large terms of trade gain, positive policy actions including implementation of key structural reforms, a return to normal monsoon rainfall, and reduced external vulnerabilities, said the International Monetary  Fund (IMF).

The Nirbhaya of Naliya: a gang-rape in Gujarat involving BJP leaders

  The “Forum of Concerned Citizens for Naliya Incident” sent a fact-finding team to Kutch on February 20. The members of the team were Dineshbhai Sanghvi, Meenakshi Joshi, Balendra Vaghela, Dr Jharna Pathak and advocate Shabana Mansuri. Based on their report, the Forum ha

A blotch of saffron on Indian universities

University of Hyderabad, Jawaharlal Nehru University and now University of Delhi…the free space for discourse is steadily being squeezed out of universities in India as the Rashtriya Swayamsevak Sangh (RSS) backed Akhil Bharatiya Vidyarthi Parishad (ABVP) imposes its will and forcibly blocks out alt

Video

यूपी चुनाव: सपा-बसपा समर्थकों के बीच हिंसा
Digital Transformation Summit

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter