Rural India leads growth in mobile internet users

There will be 420 million mobile internet users by June 2017, says report

GN Bureau | May 2, 2017


#monthly bill   #IMRB   #IAMAI   #urban India   #rural India   #mobile internet  


 The number of mobile internet users in India is estimated to reach around 420 million by June 2017, with rural India growing at a much higher rate than urban India.

Till December 2016, it was estimated that there were 389 million mobile internet users, according to a report by the Internet and Mobile Association of India (IAMAI) and IMRB.
 
The report finds that there has been a year on year (y-o-y) rise of 15% from October 2015 to October 2016, with urban areas witnessing a growth of around 9%. The rural India, on the other hand, witnessed around 26% growth. Urban India, with 51% penetration is fast reaching saturation point while rural India with 16% is the future market of growth.
 


According to the report, average monthly bill estimates for urban India reveals that the usage of mobile data as a proportion of total  monthly mobile bill has increased considerably to surpass component of voice services. In just over 5 years, data component has risen from being 45% of total bill to being 65% of total bill.
 
The total monthly average mobile bill has decreased over time, which is a reflection of the greater affordability of mobile services in India. This augurs well for mobile penetration in the coming days and can pave the way for greater penetration in rural India as long as affordable handsets are available for the lower income section of the population.
 


Demographics play a big role in the adoption of mobile internet in India, with close to half of the mobile internet users being less than 25 years and are mostly student and young professionals, finds the IAMAI-IMRB report. Not surprisingly, in urban India, the young spend a greater proportion of their monthly bill on data usage.
 


The average monthly bill is highest for the age group of 45 years and above. 
 
In urban India, communication, social networking and entertainment (videos, songs) are the top usages of mobile internet, while in rural India, entertainment rules the roost with social networking and communication being the other services in order of preference.
 

Comments

 

Other News

Bank loan recovery in recent years has mirrored Hindu rate of growth

At the outset, for those who are not familiar with the nomenclature ‘Hindu Rate of Growth’, it refers to the low economic growth in post-independent India till the 1990s, when several economic liberalisation measures were undertaken. Till the 1990s, the growth rate was around 4%, which accelera

“Indian Navy needs more capabilities to build ships”

As India faces increasing threats from China and Pakistan on sea, Vice Admiral Ajendra Bahadur Singh, Flag Officer Commanding-in-chief (FOC-in-C), Western Naval Command, has said that the Indian Navy needs to scale up its capabilities and have more budgets allocated. Speaking to members of t

Mumbai issues strict guidelines for home quarantine of all international passengers

In view of the emerging threat of the new coronavirus variant, Omicron, the BrihanMumbai municipal corporation (BMC) Saturday issued strict guidelines for surveillance of all international travellers arriving in the metro and especially those from ‘at risk’ nations. Outlining SO

Omicron: Maharashtra revises travel guidelines

A day after the union health secretary wrote to it that its order on SOPs for air travellers was in divergence with guidelines issued by the MoHFW, GoI in view of the Omicron threat, the Maharashtra government on Thursday revised its guidelines for passengers arriving in the state. Issuing

Omicron: Centre asks Maharashtra to follow uniform guidelines

With the threat of Omicron, the new variant of the coronavirus, looming large, the union health ministry has written to the Maharashtra government to align orders issued by the state with the ministry’s guidelines for uniform implementation. The state government in its order dated Nove

Central Railways runs over 800 Kisan Railway trips

To ensure bigger access to farm produce and provide new markets with quick transportation and subsidy at 50%, the Kisan Rail has been bringing prosperity, joy, and hope to farmers of Maharashtra. On November 28, the Central Railway ran its 800th  trip of Kisan Rail from Sangola to Muzaffarpur.

Visionary Talks: Dr. Naresh Trehan, CMD Medanta Heart Institute with Kailashnath Adhikari



Archives

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter