Smartphone internet users: Changing urban scenario

One in three people is using smartphone in urban India

GN Bureau | May 9, 2015


#Ericsson Consumer   #Ericsson Consumer survey   #Ericsson Consumer india survey smartphone internet   #smartphones  

In India, income does not explain the use of smartphones and mobile broadband.  As smartphone prices in India have decreased, those from low income backgrounds have a greater opportunity to fulfil their aspirations – to own a smartphone and use the internet services offered.

While the percentage of smartphone mobile internet users from low income and less educated group was only 38% in 2013, the number has gone up to 45 % in 2015, a study by Ericsson Consumer Lab reveals.

Also, one is every three people in urban India is a smartphone user.

Those migrating from smaller villages and towns to large cities and metros for job opportunities, value the connectivity of smartphones for work. Equally as important to migrants is the ability to communicate with family back home, the report says.

It further says that despite having the largest young population and the young population being the target customers of smartphone companies and mobile data plans, it is the age group of 31 to 40 which has witnessed the largest increase in mobile broadband use.

Apart from just the shift in usage across ages, there is now a gender shift as well. In urban India, 34% of women now access mobile internet on their smartphones compared to 20% two years ago.

The report reveals that around 70% of smartphone users spend their mobile data plan in video streaming, 54% down music and videos, 35% users play online games, 61% users spend it on social networking while 54 % users make use of instant messaging apps and 45% check their emails. The number of people who use smartphone for paying bills, banking, e-commerce is quite less.

However, there also exists a digital literacy gap between ownership of smartphones and the ability to use all of the features offered. About 30 percent of smartphone users not using mobile broadband stated that they do not have the digital knowledge to use apps and services, and therefore do not perceive any value in subscribing to mobile broadband. A further 48 percent are unable to distinguish between 2G and 3G speeds and thus see no advantage in switching to a high speed service.

The survey was conducted on people in the age bracket of 15 to 75 years from 15,000 urban households in 33 cities.

Comments

 

Other News

Sowing wheat earlier can help increase yields in India: US researcher

Yield gaps in wheat production in India can be countered with an earlier sowing date, says a University of Michigan researcher.   Using a new way to measure wheat yields, Meha Jain, assistant professor at the U-M School for Environment and Sustainability, found that the wheat yie

Giving birth as a Baiga

Kharpariya village, about 50 km from the headquarters town of Madhya Pradesh’s Mandla district, is like many villages in the region, home to the Baiga, deemed a particularly vulnerable tribal group (PVTG) for whom permanent contraception methods are banned to prevent extinction. However, care for p

Being the prime minister’s brother

Somabhai Modi says he remembers only one occasion when he offered his younger brother prime minister Narendra Modi advice regarding work. This, he says, was when Modi was chief minister of Gujarat. After one of his weekly grievance redressal sessions, the then chief minister had enquired after the well-b

Should ration cards not linked to Aadhaar be rendered ineligible?

Should ration cards not linked to Aadhaar be rendered ineligible?

INS Kiltan commissioned into Indian Navy

 INS Kiltan, the third anti-submarine warfare (ASW) stealth corvette built under project 28 (Kamorta class), was commissioned into the Indian Navy by defence minister Nirmala Sitharaman at the naval dockyard in Visakhapatnam.    The anti-submarine warfare stealth corvet

SAIL`s special grade steel used to build stealth corvette

Maharatna enterprise, Steel Authority of India Ltd. (SAIL) has supplied defence grade micro-alloyed grade of steel (DMR 249A) steel plates for the indigenously built anti-submarine warfare (ASW) stealth corvette INS-Kiltan commissioned into Indian Navy.    SAIL’s integ



Video

Grand Diwali celebrations in Ayodhaya on eve of diwali

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter