India's e-commerce is 1/80th of China's

GN Bureau | June 18, 2015


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Despite having third-largest internet user base in the world, India’s retail e-commerce industry is 1/80th of China’s.

This was revealed in a report by eMarketer, a digital research firm.

India’s e-commerce sales in 2014 were $5.3 billion (Rs 31,800 crore), 1/80th the size of China’s $426.26 billion (Rs 2,557,760 crore) and 1/58th the size of the US’ $305.6 billion (Rs 1,833,900 crore), it said.

Interestingly, despite having third-largest internet user base in the world with 200 million internet users by the end of 2014, India is nowhere in the top 10 ecommerce markets in the world. And, only two out of 10 internet users shop online.

However, the retail e-commerce sales in India are expected to reach $17.5 billion (Rs 105,120 crore) by 2018, from $5.3 billion (Rs 31,800 crore) in 2014.  The reasons centre on low internet reach, slow internet speeds outside the metropolitan cities and poor customer services.

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