Address current tensions for a robust digital economy: WEF white paper

Some digital media users report avoiding or stopping use of a service or platform altogether because it did not provide enough control over their personal data

GN Bureau | January 21, 2017


#WEF   #digital economy   #digital media   #world economic forum  


Current tensions and anticipated future issues alike must be addressed to ensure the successful development of a robust digital economy for all stakeholders, said a World Economic Forum white paper.
 
The white paper on “Shaping the Future Implications of Digital Media for Society Valuing Personal Data and Rebuilding Trust” said that in this era of hyperconnectivity, the web and internet connected devices are advancing into nearly every part of one’s life. Recent developments have enabled entirely new business models and presented consumers with innovative solutions to age-old problems. Such changes promise to continue reshaping industries and societies for years to come.
 
However, end users may be unaware of the full extent of personal data collected by the platforms and services they use. Further, more recent trends in end user behaviour, such as the spread of ad blockers and use of virtual private networks (VPNs), run against the implicit value exchange typical of many consumer-business relationships.
 
 
Research contained in the report has shown that some digital media users report avoiding or stopping use of a service or platform altogether because it did not provide enough control over their personal data. These facts and findings point to some key sources of tension in the relationship between end users and digital media platforms.
 
 
To maintain clarity and consistency around the concepts surrounding personal data, the World Economic Forum has introduced a new framework called Valuing Personal Data, which provides taxonomy of types of personal data that result from an end user’s use of digital media platforms, services and products.
 
According to the Valuing Personal Data framework, the key building blocks of an individual’s personal data are their digital identity, digital personae, digital footprints and derived data. Each element in this progression builds on its predecessor and includes the data sets before it. These elements are also linked by diminishing end-user awareness, results have shown that end users are most aware of the online presence concept and least aware of the concepts surrounding derived data.
 
These two terms – online presence and derived data – are fundamental concepts that can help end users think clearly about the implications of their online actions.
 
 
Online presence refers to the connected or online activity, actions, behaviours, information and data that are generated, accumulated, stored and claimed in cyberspace. For an individual, an online presence is the complete set of data generated from one’s interaction with online and/or connected services and devices. This is sometimes referred to as the digital footprint.
 
By combining and analysing different data sets, companies can gain new insights about individuals to help them tailor their products, services and advertising, and provide intelligence for other research-related purposes. Some examples of such research-related purposes include analyzing the text in Twitter posts to predict food shortages in countries, and analyzing demographic data to serve people with more useful and relevant content. Information learned about individuals based on analysis of data that the individual does not explicitly provide or may not be aware of is called derived data.
 
 
 
 

Comments

 

Other News

Sowing wheat earlier can help increase yields in India: US researcher

Yield gaps in wheat production in India can be countered with an earlier sowing date, says a University of Michigan researcher.   Using a new way to measure wheat yields, Meha Jain, assistant professor at the U-M School for Environment and Sustainability, found that the wheat yie

Giving birth as a Baiga

Kharpariya village, about 50 km from the headquarters town of Madhya Pradesh’s Mandla district, is like many villages in the region, home to the Baiga, deemed a particularly vulnerable tribal group (PVTG) for whom permanent contraception methods are banned to prevent extinction. However, care for p

Being the prime minister’s brother

Somabhai Modi says he remembers only one occasion when he offered his younger brother prime minister Narendra Modi advice regarding work. This, he says, was when Modi was chief minister of Gujarat. After one of his weekly grievance redressal sessions, the then chief minister had enquired after the well-b

Should ration cards not linked to Aadhaar be rendered ineligible?

Should ration cards not linked to Aadhaar be rendered ineligible?

INS Kiltan commissioned into Indian Navy

 INS Kiltan, the third anti-submarine warfare (ASW) stealth corvette built under project 28 (Kamorta class), was commissioned into the Indian Navy by defence minister Nirmala Sitharaman at the naval dockyard in Visakhapatnam.    The anti-submarine warfare stealth corvet

SAIL`s special grade steel used to build stealth corvette

Maharatna enterprise, Steel Authority of India Ltd. (SAIL) has supplied defence grade micro-alloyed grade of steel (DMR 249A) steel plates for the indigenously built anti-submarine warfare (ASW) stealth corvette INS-Kiltan commissioned into Indian Navy.    SAIL’s integ



Video

Grand Diwali celebrations in Ayodhaya on eve of diwali

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter