Faster web, apps drive smartphone purchases:report

About 43 per cent say that better Internet access is the main reason for buying a smartphone while 33 per cent prefer to buy these devices to access more applications

PTI | April 23, 2012



Faster Internet accessibility and ability to use more applications are the main reasons that drive people to buy smartphones, a report by Ericsson Consumerlab said.

"Among today's users in high growth markets, smartphone adoption is driven by application functionality and a faster Internet experience," the Ericsson ConsumerLab's Emerging App Culture report said.

About 43 per cent people say that better Internet access is the main reason for buying a smartphone while 33 per cent prefer to buy these devices to access more applications, the report said.

The research was carried out among smartphone users in the 15-54 year age group, who accessed Internet at least once a week, in India, Russia and Brazil.

"The app culture emerging in these high-growth markets reflects a trend similar to that in the US... we see a general evolution toward new users purchasing increasingly specialised apps, such as those for dating services and price comparison, from the moment they get their smartphones," Ericsson ConsumerLab Senior Specialist Jasmeet Singh Sethi said.

People mostly use their smartphones to check in to locations, use maps for navigation, watch Internet TV, movies, live news, play online games, among others, the study showed.

A majority owners are first-time users who purchased their smartphone during the past six months, it added.

However, mobile applications (apps) are used differently across the three markets.

"The Indian smartphone users are more interested in downloading personalisation applications, such as screen savers, live wallpapers and third party browsers apart from social media applications and games," it said.

Russians use their phones for navigation and maps, shopping comparisons, barcode scanners, translators, dictionaries while the Brazilians used applications to enhance their social interactions, the report said.

The study said users have few applications on their phones but they use them frequently.

"While 69 per cent say they access Internet using applications daily, almost half do not use more than one to five applications on a weekly basis," the study said.

When it comes to the daily application usage, 49 per cent people say they use it for social networking, 39 per cent for chat, 31 per cent for weather forecasts, 26 per cent for news, 20 per cent for maps, GPS and navigation and 12 per cent for timetables and traffic.
 

Comments

 

Other News

The Constitution cannot be altered: Justice Abhay Oka

Justice Abhay Oka, who retired from the Supreme Court in May 2025, has said that the Constitution of India cannot be altered. Explaining the landmark Kesavananda Bharati judgment (1973) on the basic structure of the Constitution, he said, “This is one judgment that has saved democracy in India.&rdq

How the flora and fauna evolved in the Indian subcontinent

Mammals of India  By A.J.T. Johnsingh and P.O. Nameer HarperCollins India in association with Bombay Natural History Society  

India`s renewable race is moving beyond megawatts

When Shell bought Sprng Energy in 2022, India`s renewable energy market appeared to offer precisely what global energy majors were seeking: scale, growth and a place in one of the world`s largest energy transitions. Four years later, Shell is selling the same business to Aditya Birla Group for an enterpris

Nepal Floods: India keeps close watch on the situation

India`s central government has been keeping a close watch on the situation arising out of the flash flood in Nepal on Wednesday. Union home minister Amit Shah spoke with the chief ministers of Bihar and Uttar Pradesh, the two states that share the border with Nepal, regarding the disaster

UPI completes 10 years of digital payments revolution

The Unified Payments Interface (UPI), launched on August 25, 2016 by the National Payments Corporation of India (NPCI) under the regulatory oversight of the Reserve Bank of India (RBI), has completed 10 years of transforming digital payments in India. UPI has emerged as the backbone of India’s digi

Here’s an I.D.E.A. for career growth and success

Success in today’s professional organisation is no longer solely determined by academic qualifications, technical expertise or years of experience. While these attributes do matter, organisations increasingly value individuals who demonstrate the right mindset and behavioural qualities. The ability

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter