Faster web, apps drive smartphone purchases:report

About 43 per cent say that better Internet access is the main reason for buying a smartphone while 33 per cent prefer to buy these devices to access more applications

PTI | April 23, 2012



Faster Internet accessibility and ability to use more applications are the main reasons that drive people to buy smartphones, a report by Ericsson Consumerlab said.

"Among today's users in high growth markets, smartphone adoption is driven by application functionality and a faster Internet experience," the Ericsson ConsumerLab's Emerging App Culture report said.

About 43 per cent people say that better Internet access is the main reason for buying a smartphone while 33 per cent prefer to buy these devices to access more applications, the report said.

The research was carried out among smartphone users in the 15-54 year age group, who accessed Internet at least once a week, in India, Russia and Brazil.

"The app culture emerging in these high-growth markets reflects a trend similar to that in the US... we see a general evolution toward new users purchasing increasingly specialised apps, such as those for dating services and price comparison, from the moment they get their smartphones," Ericsson ConsumerLab Senior Specialist Jasmeet Singh Sethi said.

People mostly use their smartphones to check in to locations, use maps for navigation, watch Internet TV, movies, live news, play online games, among others, the study showed.

A majority owners are first-time users who purchased their smartphone during the past six months, it added.

However, mobile applications (apps) are used differently across the three markets.

"The Indian smartphone users are more interested in downloading personalisation applications, such as screen savers, live wallpapers and third party browsers apart from social media applications and games," it said.

Russians use their phones for navigation and maps, shopping comparisons, barcode scanners, translators, dictionaries while the Brazilians used applications to enhance their social interactions, the report said.

The study said users have few applications on their phones but they use them frequently.

"While 69 per cent say they access Internet using applications daily, almost half do not use more than one to five applications on a weekly basis," the study said.

When it comes to the daily application usage, 49 per cent people say they use it for social networking, 39 per cent for chat, 31 per cent for weather forecasts, 26 per cent for news, 20 per cent for maps, GPS and navigation and 12 per cent for timetables and traffic.
 

Comments

 

Other News

Borrowing troubles: How small loans are quietly trapping youth

A silent crisis is playing out in the pocket of young India, not in stock markets or government treasuries, but in smartphones of college students and first-jobbers who clicked on the Apply Now button without reading the small print.  A decade ago, to take a loan, you had to do some paperwor

A 19th-century pilgrim’s progress

The Travels of a Sadhu in the Himalayas By Jaladhar Sen (Translated by Somdatta Mandal) Speaking Tiger Books, 259 pages, ₹499.00  

India faces critical shortage of skin donors amid rising burn cases

India reports nearly 70 lakh burn injury cases every year, resulting in approximately 1.4 lakh deaths annually. Experts estimate that up to 50% of these lives could be saved with adequate access to skin donations.   A significant concern is that around 70% of burn victims fall wi

Not just politics, let`s discuss policies too

Why public policy matters Most days, India`s loudest debates stop at the ballot box. We can name every major leader and recall every campaign slogan. Still, far fewer of us can explain why a widow`s pension is delayed or how a government school`s budget is actually approved. That

When algorithms decide and children die

The images have not left me, of dead and wounded children being carried in the arms of the medics and relatives to the ambulances and hospitals. On February 28, at the start of Operation Epic Fury, cruise missiles struck the Shajareh Tayyebeh school – officially named a girls’ school, in Minab,

The economics of representation: Why women in power matter

India’s democracy has grown in scale, but not quite in balance. Women today are active participants in elections, influencing outcomes in ways that were not as visible earlier. Yet their presence in legislative institutions continues to lag behind. The Nari Shakti Vandan Adhiniyam was meant to addres


Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter