Firstsource inks 5-year outsourcing partnership with Axis Bank

To offer customer contact services to retail customers

PTI | September 7, 2010



Leading BPO service provider, Firstsource Solutions, today said that it has signed a five -year outsourcing agreement with private sector lender Axis Bank.

Firstsource, as a part of the agreement, will offer customer contact services (voice, email and web chat) to retail customers of Axis Bank.

Services to Axis Bank retail customers will be across the fixed, savings and current accounts category while credit card services will be to its platinum, corporate, regular and travel card customers, a press release issued here stated.

Firstsource will provide these services from its centres in Mumbai and Chennai in 11 Indian languages.

"We are delighted to partner with Axis Bank. Outsourcing to specialists can help the Indian banking and financial services sector become more competitive, deliver greater efficiency and increase customer satisfaction," EVP & Head of Asia Business Unit, Chandra Iyer, said.

"BPO outsourcing is still in the nascent stage as far as the Indian banking sector goes but its advantages are well- documented internationally and we hope to bring these advantages to Axis Bank," Iyer said.

Firstsource currently derives 24 per cent of its revenues from the BFSI vertical. .

 

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