Concerned over objectionable content on social networking sites, the government today made it clear it cannot allow this to go on and has asked internet firms like Google and Facebook to fall in line.

"I suggested that these platforms should evolve a mechanism on their own to ensure that such contents are removed as soon as they get to know of it... I have told them that this cannot go on.

"I believe that no reasonable person, aware of the sensibilities of a large section of the communities in this country, would wish to see this in the public domain," Communications and IT Minister Kapil Sibal told reporters here.

Asking these firms to evolve a mechanism and come back with a solution, Sibal said, "This government does not believe in either directly or indirectly interfering in the freedom of the press."

The content posted on some of the sites, the minister said, was so offensive that it would hurt the religious sentiments of a large section of communities in the country.

These contents would also offend any reasonable person looking at those images.