If you cross the railway tracks, your dear ones may lose your track permanently -Governance Now

If you cross the railway tracks, your dear ones may lose your track permanently

Western Railway launches SMS campaign against track crossing

PTI | July 28, 2010

In its bid to curb cases of crossing tracks sometimes with fatal consequence, Western Railway (WR) has launched an SMS campaign to spread awareness about its hazards.

"Through this initiative we intend to educate the public on the issue and persuade them to not cross the railway tracks. We thought of utilising a medium (SMS) which has wide reach," Western Railway PRO C David said.

WR will send one crore SMSes to Mumbaikars over a period of one month starting today. Through this campaign we will appeal to use foot over bridges or subways, David said.

WR has provided 78 foot over bridges (FOB) and six subways between Churchgate and Virar. The SMS will be sent in languages like English, Hindi and Marathi.

The message in English would read as -- "if you cross the railway tracks, your dear ones may lose your track permanently". The other one is "shortcuts can cut your life short. Don't cross tracks, use foot over bridges and subways".

Comments

Other News

How the flora and fauna evolved in the Indian subcontinent

Mammals of India By A.J.T. Johnsingh and P.O. Nameer HarperCollins India in association with Bombay Natural History Society

India`s renewable race is moving beyond megawatts

When Shell bought Sprng Energy in 2022, India`s renewable energy market appeared to offer precisely what global energy majors were seeking: scale, growth and a place in one of the world`s largest energy transitions. Four years later, Shell is selling the same business to Aditya Birla Group for an enterpris

Nepal Floods: India keeps close watch on the situation

India`s central government has been keeping a close watch on the situation arising out of the flash flood in Nepal on Wednesday. Union home minister Amit Shah spoke with the chief ministers of Bihar and Uttar Pradesh, the two states that share the border with Nepal, regarding the disaster

UPI completes 10 years of digital payments revolution

The Unified Payments Interface (UPI), launched on August 25, 2016 by the National Payments Corporation of India (NPCI) under the regulatory oversight of the Reserve Bank of India (RBI), has completed 10 years of transforming digital payments in India. UPI has emerged as the backbone of India’s digi

Here’s an I.D.E.A. for career growth and success

Success in today’s professional organisation is no longer solely determined by academic qualifications, technical expertise or years of experience. While these attributes do matter, organisations increasingly value individuals who demonstrate the right mindset and behavioural qualities. The ability

PM interacts with CEOs, founders of space startups

Prime minister Narendra Modi interacted with CEOs and Founders of 20 Space Startups at Seva Teerth on Friday. CEOs of leading companies in the space sector working in diverse fields ranging from building rockets and reusable semi-cryogenic launch vehicles, avionics, satelli