Email (83 percent) and social networking (77 percent) are the most preferred activities on mobile internet
GN Bureau | January 3, 2013
Even as mobile subscribers base has witnessed a decrease in past few months, the usage of mobile internet has steadily increased. Around 165 million people will be using mobile internet by 2015, according to a report by Internet and Mobile Association of India (IAMAI).
The report said that there were 78.7 million mobile internet users in 2012. Out of this, 76 million users accessed internet through mobile phones and rest 2.7 million users accessed internet through dongles (2G, 3G or high sped data card).
Interestingly, there were just 4.1 million mobile internet users in the country in March 2009. Accordign to Telecom Regulatory Authority of India (TRAI), India currently has close to 904 million mobile subscribers.
A key finding of the report is that an average customer spends close to Rs 200 on internet, which according to industry experts, is a healthy sign. Experts say that data services (via internet) will be a major source of revenue for the telecom industry, which has been strugling with steep fall in revenue from voice (calls). The internet expense constituted 40 percent of the total expense.
Email (83 percent) and social networking (77 percent) were the most preferred activities over mobile internet. In terms of frequency, email, social networking, app store and search were accessed by the users on a daily basis.
The study was conducted in 31 cities across the country.
According to periodical reports of TRAI, while there is a decline in the subscriber base in urban areas, a gradual increase has been noticed in rural areas. Thereby, the rural subscribers will form a significant chunk of the total mobile internet subscribers base.
Availability of content and applications in local language, which is currently inadequate, will be a major driving factor of mobile internet. Given the next phase of growth of mobile internet, the demand for localised content is going to soar. Unfortunately, so far it has not caught the attention of government and industry.
Would former IB director Dineshwar Sharma be able to initiate fruitful talks in J&K?
Would rejigging GST help small businesses?
Yield gaps in wheat production in India can be countered with an earlier sowing date, says a University of Michigan researcher. Using a new way to measure wheat yields, Meha Jain, assistant professor at the U-M School for Environment and Sustainability, found that the wheat yie
Kharpariya village, about 50 km from the headquarters town of Madhya Pradesh’s Mandla district, is like many villages in the region, home to the Baiga, deemed a particularly vulnerable tribal group (PVTG) for whom permanent contraception methods are banned to prevent extinction. However, care for p
Somabhai Modi says he remembers only one occasion when he offered his younger brother prime minister Narendra Modi advice regarding work. This, he says, was when Modi was chief minister of Gujarat. After one of his weekly grievance redressal sessions, the then chief minister had enquired after the well-b
Should ration cards not linked to Aadhaar be rendered ineligible?