Microsoft, ToI announces software security campaign

Win Big with original campaign to target key IT hubs

PTI | September 22, 2010



Software major Microsoft today said it along with English daily 'The Times of India' has launched a 30-day campaign to help consumer identify the benefits of using original Windows 7 -- its latest PC software.

The company has launched 'Win BIG with Original' campaign which is available on genuine Windows software and it delivers a trusted no-cost security solution that will raise protection across the Windows ecosystem and help consumers better enjoy their Windows experience, Microsoft said in a statement.

The Win BIG with Original campaign programme would target various IT hubs across eight cities including Indore, Ahmedabad, Surat, Bangalore, Hyderabad, Chennai, Patna and Vizag. Interrupt marketing would be used in this initiative as a tool for direct customer engagement.

This entire initiative has been designed and managed by Lodestar Universal with Microsoft and The Times of India.

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