Software solutions provider NetCore Solutions Chief Executive Abhijit Saxena has resigned and announced the launch of his own venture called Mobilox in the mobile marketing space early next month.

NetCore Chief Operating Officer Girish Nair will succeed Saxena and will takeover from October 1, a source close to the development said.

"I have put in my papers as I wanted to start my own venture, Mobilox, that will focus on developing solutions for creating mobile marketing as a powerful medium of marketing for customers," Saxena told PTI.

The new company will be operational from October 1, he said.

Saxena who joined NetCore in 2007 had been instrumental in developing consumer and enterprise solutions for mobility, the Internet and email services.

"Given the reach of mobile phones in the country, there is a huge scope for developing it as a powerful marketing medium.

My vision is to set up industry standard metrics for measuring mobile campaigns and creating vertical specific best practices for mobile marketing, ensuring mobile as a medium gets it due recognition and also work along with other traditional media," he added.