Nokia pins hopes on 3G for boosting smartphone market share

Indian smart-phone market to double in next two years

PTI | September 20, 2010



Handset-maker Nokia today said that with the launch of 3G mobile services and people opting to go for replacement of old devices, the smartphone market in India is set to more than double in the next two years.

According to technology-focused analyst house Canalys, the Indian smartphone market was 2,126,140 units in the 2009 calendar year.

"The market for smartphones will be more than double in two years as two things come together at the same time. First, 3G, which is going to happen by the first quarter next year.

The second one is the replacement cycle," Nokia India MD D Shivakumar said.

Over 100 million people who bought phones in the last three years are likely to go for replacement of their devices at that time.

Nokia, which is the market leader with an over 50 per cent market share in India, has given a clear indication that it will focus on the lucrative segment globally as well as in India.

During its annual technology event earlier last week, Nokia Vice-President (Markets) Niklas Savander, announcing the launch of the company's latest smartphones, said, "Nokia sells 260,000 smartphones every day globally... We plan to sell 50 million of the new smartphones post their launch."

Analysts feel that Nokia is losing out to Apple and Research in Motion's Blackberry in the smartphone segment.

Though Nokia claims they are still the leaders, it was feeling the heat in the smartphone segment and was trying to revive its portfolio.

During its annual Nokia World event held here this year, Nokia unveiled three new devices - E7, C7 and C6 - all using the latest Symbian software.

The three devices, along with the much-anticipated N8, will form a portfolio of phones running on Nokia's updated operating system.

"All the devices are set to enter the Indian market by this year," Shivakumar added.

Besides smartphones, Nokia will also come up with a range of dual-SIM devices.

Asked whether Nokia was forced to come out with dual-sim phones on account of the runaway success of domestic players offering features-rich dual-SIM mobile phones, Shivakumar said "The dual SIM market in India has picked up because of tariff arbitrage as the new operators are offering lower call rates.

Launching dual-SIM doesn't mean that the brand got weaker or Nokia's business model was wrong."

Talking about the influx of low-cost Chinese handsets in the Indian market, Shivakumar said the market has already stabilised and most of the players are already "losing steam."

 

Comments

 

Other News

Cabinet approves museum at North-South Block complex

The Cabinet Committee on Economic Affairs, chaired by prime minister Narendra Modi, on Wednesday has approved the development of the Yuge Yugeen Bharat Museum (YYBM) at the North and South Block Complex, New Delhi, at an estimated total project cost of ₹3,230 crore, as appraised by the Public Investmen

Cabinet approves extension of Noida metro corridor

The Union Cabinet, chaired by prime minister Narendra Modi, has approved the extension of Aqua Line Metro Rail Corridor from Noida Sector-51 to Greater Noida Sector-04 of Noida Metro Rail Project with corridor for a length of 8.449 km with 5 elevated stations. On operationalization of this corridor, Noid

India reaffirms commitment to climate multilateralism

India has reaffirmed its commitment to climate multilateralism and the principles of Equity and Common But Differentiated Responsibilities and Respective Capabilities (CBDR-RC), calling for a fair, equitable and ambitious outcome at the 31st Conference of the Parties (COP31) to the United Nations Framewo

How the mind can help the body heal itself

Why do some people recover from illness against all odds? Can our beliefs, emotions and consciousness influence the body’s ability to heal? Drawing on over three decades of experience in medicine, research and medical innovation, internationally trained ophthalmologist and author Dr Dinesh Verma ex

1,364 anti-cancer formulations to cost less from today

The National Pharmaceutical Pricing Authority (NPPA), under the Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers, has capped trade margins on the Maximum Retail Price (MRP) of 137 anti-cancer drugs. This was based on the recommendations of an Expert Committee constitute

Who checks the books?

I read about the news about the Coimbatore library over coffee this morning. On the face of it, the headline was about a political ‘war’ between the DMK and TVK. But what stayed with me was something much more important than the blame game behind what had transpired. A writer walking through

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter