Iconic batsman Sachin Tendulkar has been appointed as the new Brand Ambassador of electronic giant Toshiba Corporation here today.

Sachin is Toshiba's Brand Ambassador across its various product categories of laptops, LCD TV and Home Appliances and for corporate branding in India.

"Toshiba is all about excellence in quality, technology and design. They believe in perfection and innovation which has also been the guiding force throughout my career. I am extremely happy to be a part of Toshiba family," said Sachin who will be doing extensive cross-product media campaign with the key message of 'Quality, Technology, Design'.

Kenji Urai, Managing Director, Toshiba India Private Limited believes that Sachin's achievement and excellence in his field is in line with Toshiba's tagline.

"His cricketing achievements and constant quest for high performance is in line with Toshiba's 'Leading Innovation' tagline, where Toshiba aims to provide products with innovation in high Quality, leading-edge Technology and stylish Design" Urai said.