Shriram Group launches online transactions services

Shriram Vyapar offers online services to those parts of the country which are not digitally connected through its ECCS facility

PTI | October 19, 2012



Business conglomerate Shriram Group on Thursday launched an online service -- Shriram Vyapar -- for transactions relating to real estate, vehicles, loans and insurance under the neighbourhood agents business model.

The "neighbourhood agents business model" would bridge the digital and financial divide by offering online services to those parts of the country which are not digitally connected through its ECCS (Ease, Choice, Convenience and Simplicity) facility, the company's CEO Sudhakar Raja told reporters in Chennai after the launch.

Agents would be trained for this purpose, he said.

Shriram Vyapar specialised in bridging the gap of digital divide and helped in choice with "convenience and simplicity through neighbourhood agents", the company said.

Shriram Vyapar was launched by noted playbacksinger S P Balasubramanyam.

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