Yahoo! to acquire Associated Content

Associated Content has more than 3,80,000 contributors

PTI | May 20, 2010



Internet major Yahoo has said that it will buy user-generated site Associated Content for an undisclosed amount in an effort to strengthen content creation.

However, the company did not disclose the financial terms of the deal, which is expected to boost Yahoo's traditional news content with independently-produced articles.

"Together, we'll create more content around what we know our users care about, and open up new creative avenues for advertisers to engage with consumers across our network," Yahoo CEO Carol Bartz said in a statement.

"These are important aspects of building engaging consumer experiences on Yahoo, and one of the reasons why we are one of the most visited destinations online," he added.

Yahoo, which expects to complete the acquisition in the third quarter, said that the deal would expand its content offerings and help attract more advertisers.

Six-year-old Associated Content has more than 3,80,000 contributors, who receive fees for their stories on a wide range of topics including technology, travel and health.

Associated Content receives more than 16 million users per month, according to Internet marketing research company comScore. The editorial staff reviews more than 50,000 pieces of content per month, including articles, images, audio and video clips.
 


 

Comments

 

Other News

Cabinet approves museum at North-South Block complex

The Cabinet Committee on Economic Affairs, chaired by prime minister Narendra Modi, on Wednesday has approved the development of the Yuge Yugeen Bharat Museum (YYBM) at the North and South Block Complex, New Delhi, at an estimated total project cost of ₹3,230 crore, as appraised by the Public Investmen

Cabinet approves extension of Noida metro corridor

The Union Cabinet, chaired by prime minister Narendra Modi, has approved the extension of Aqua Line Metro Rail Corridor from Noida Sector-51 to Greater Noida Sector-04 of Noida Metro Rail Project with corridor for a length of 8.449 km with 5 elevated stations. On operationalization of this corridor, Noid

India reaffirms commitment to climate multilateralism

India has reaffirmed its commitment to climate multilateralism and the principles of Equity and Common But Differentiated Responsibilities and Respective Capabilities (CBDR-RC), calling for a fair, equitable and ambitious outcome at the 31st Conference of the Parties (COP31) to the United Nations Framewo

How the mind can help the body heal itself

Why do some people recover from illness against all odds? Can our beliefs, emotions and consciousness influence the body’s ability to heal? Drawing on over three decades of experience in medicine, research and medical innovation, internationally trained ophthalmologist and author Dr Dinesh Verma ex

1,364 anti-cancer formulations to cost less from today

The National Pharmaceutical Pricing Authority (NPPA), under the Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers, has capped trade margins on the Maximum Retail Price (MRP) of 137 anti-cancer drugs. This was based on the recommendations of an Expert Committee constitute

Who checks the books?

I read about the news about the Coimbatore library over coffee this morning. On the face of it, the headline was about a political ‘war’ between the DMK and TVK. But what stayed with me was something much more important than the blame game behind what had transpired. A writer walking through

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter