Twitter records over 7.2 lakh budget related tweets -Governance Now

Twitter records over 7.2 lakh budget related tweets

Twitter provided live updates from #Budget2017, showcasing the union budget and initiated conversation amongst policy makers, influencers, journalists, opinion-makers and the public

GN Bureau | February 2, 2017

#twitter #union budget 2017 #Arun Jaitley

Social media platform Twitter witnessed a record number of 7.2 lakh budget related tweets between January 30 and February 2. Everyone took to the platform for sharing their thoughts on the combined union budget.

Finance Minister Arun Jaitley conducted two live chat sessions answering queries of citizens from the ministries of finance and information and broadcasting. According to a press note from the social media site, the conversations on the platform peaked at 12:01 pm with 1.5k tweets per minute.

Together with the Finance Ministry (@FinMinIndia), ministry of information and broadcasting (@MIB_India), CNBC-TV18 (@CNBCTV18News), SBI (@TheOfficialSBI), as well as Bloomberg-Quint (@BloombergQuint), Twitter provided live updates from #Budget2017, showcasing the presentation of the union budget and initiated conversation amongst policy makers, influencers, journalists, opinion-makers, and the public in general.

This year, finance minister Arun Jaitley did two Q&As on Twitter, taking questions with the hashtags #MyQuestionToFM and #AskYourFM after the budget itself.

Twitter also collaborated with CNBC-TV18 and SBI to amplify partnership in the news category for India, providing video highlights of #Budget2017 on the platform. The highly informative content approach featured #Budget2017 videos from CNBC-TV18 and pre-roll ads from SBI.

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