Cinema and OTT will coexist: Madhur Bhandarkar

Theatre experience will not go away but reopening depends on vaccination, says leading filmmaker

GN Bureau | June 21, 2021


#Covd-19   #technology   #OTT   #media   #cinema   #entertainment   #Madhur Bhandarkar   #pandemic   #lockdown   #vaccine  


With technology evolving every day, it provides filmmakers ideas to get more creative and an edge to tell more stories. India currently has about 40 OTT platforms and the number is increasing by the day. With cinema halls shut during the pandemic-induced lockdown, people turned to OTT platforms in a big way to watch some of the most outstanding cinema which might not have a theatrical release otherwise or garnered an audience.

Has OTT stolen the thunder from cinema? According to Madhur Bhandarkar, the Padma Shri and four-time National Award winning filmmaker, even before the lockdown OTT was a popular platform among cinema lovers for watching choice content and co-existed with films. "OTT is here to stay. It will coexist with films,” he said.

Bhandarkar was speaking with Kailashnath Adhikari, MD, Governance Now, during a live webcast of the Visionary Talk series organised by public policy and governance analysis platform.

Watch the video:



“With OTT coming in, unlike earlier when a film was unable to get a theatrical release, now it offers them a platform for release. Good content films and those with mid- size budgets which were earlier denied their due and could not get a release in theatres are now being recognized on OTT platforms. Producers now are given good budget to make films. OTT has wider reach with good audience and this has been huge benefit. It is a good source of revenue.

“OTT platform is here to stay. Those who are creating original content qualitatively, it can be compared to films. The scale, budget and opulence of Hindi films as also of foreign films on OTT is huge. There is no doubt that OTT and films will coexist in their own space,” Bhandarkar said.  

The acclaimed filmmaker said that during the lockdown over the last one and half years with people watching a lot of Indian cinema as well as foreign films on OTT it has made them cinema literate. Yet despite that the experience of going to cinema hall and having popcorn, Coke and snacks will not go away either and they will always want to come back to cinema halls. This, he said, may take some time till one or two films become box office hits. Till then people may not feel confident to watch movies in cinema halls.

He added that when a larger proportion of people get vaccinated and life comes back to normal, the euphoria and excitement of watching a film in the theatre will be back. “The charm of watching cinema in a movie theatre will not go away. [Reopening] depends on how fast vaccination happens and how many people are vaccinated.”

Bhandarkar, who is now making a film on the lockdown with stories around lives of migrant workers, sex workers, an airhostess and a middle-class father who meets his daughter amidst difficulties in the shutdown, said, "The film industry is now revamping every five years. With new content and new filmmakers coming in and easy access to the best of foreign films the envelop is consistently being pushed.”
 

Comments

 

Other News

Where the true sadhana of Vedanta is to be found

Somewhere Among the Stars: Reflections of a Mystic By Adi Varuni Kali/BluOne Ink, 282 pages, Rs 395 Decades ago, when an unknown N

India celebrates National Voters’ Day

The 13th National Voters’ Day was celebrated across the country Wednesday with president Droupadi Murmu gracing the national event held here. Kiren Rijiju, union minister for law & justice, was the guest of honour. The chief election commissioner, Rajiv Kumar, election commissioners Anup Chandra

INS Vagir to give fillip to Navy: Admiral Hari Kumar

The Indian Navy commissioned its fifth stealth Scorpene class Submarine INS Vagir on Monday at the Naval Dockyard, Mumbai in the presence of Admiral R Hari Kumar, Chief of the Naval Staff. Vagir was launched on November 12, 2020, under Project 75 (P75) and post completion of sea trials it w

Uddhav joins hands with Prakash Ambedkar ahead of BMC polls

Ahead of the Mumbai civic polls, former Maharashtra chief minister Uddhav Thackeray on Monday announced an alliance with Prakash Ambedkar`s Vanchit Bahujan Aghadi (VBA). Addressing a joint press conference, Thackeray said their grandfathers, Keshav Thackeray and Dr. B.R. Ambedkar, were conte

How women leaders enable collective action at local level

Ela R. Bhatt, the founder of SEWA, once said, “There is ample proof to demonstrate that women can and do build strong and vital organizations around issues that relate to them, and find viable solutions out of their own experiences.” Women Leadership Schools (WLSs) promoted by Se

Endorsement guidelines issued for celebs and social media influencers

The department of consumer affairs under the ministry of consumer affairs, food and public distribution released a guide, ‘Endorsements Know-hows!’, for celebrities, influencers and virtual influencers on social media platforms here on Friday. The guide aims to ensure that individuals do not mi

Visionary Talk: Amitabh Gupta, Pune Police Commissioner with Kailashnath Adhikari, MD, Governance Now



Archives

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter