Now PPP model to boost tourism

MP experiments with new models to attract tourists

PTI | November 19, 2010



With Madhya Pradesh witnessing an increase of over 10 lakh visitors in 2009, as compared to the previous year, the Madhya Pradesh Tourism Development Corporation (MPTDC) has drawn up major plans to improve and develop tourism infrastructure in the state by taking the Public Private Partnership (PPP) route. "In 2008, a total of 2,23,40,660 including 2,51,733 foreign tourists, visited MP. While in 2009 this number shot up to 2,33,07,025, registering a growth of over 10 lakh tourists," MPTDC managing director Hariranjan Rao said. However, number of foreign tourists visiting the state declined in 2009 and stood at 2,0,0819, less than 2008. But it is projected that the trend will again go upward as the economy is growing and inflow of international tourists too is rising. "The figure in 2010 will definitely increase further. We will continue with our marketing and advertising strategies in the coming year to attract tourists," Rao said. Besides, we have drawn up major plans to develop those places which have tourism potential and also renovating and developing existing infrastructure to draw visitors, he said. “We are also getting good support from the centre under different schemes," the MD said. The government has also decided to develop tourist places on PPP mode and in this manner in next 2-3 years nearly Rs 50-100 crore will be invested in the state. "We have handed over land at six to seven places to private players for promoting tourism in MP on PPP mode and also preparing land banks to boost it in a big way," Rao said. The MPTDC has also introduced 'Caravans' in the state. The tourists can hire these caravans which are equipped with mini-fridges, ACs, sofa, sleeping bags, rolling shades, LCDs, music system, food and camping chair among host of other facilities. This will give tourists a unique experience, he said.

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