Advertising veteran Sam Balsara has lamented the lack of support from the government to the industry and said that it has completely ignored the sector. Balsara, the founder, chairma
It is time for digital media to convert impressions to GRPs (gross rating points) to get measurement numbers. An advertiser is entitled to know the content where their ad is placed. These were amon
The Maha Kumbh Mela 2025, the world’s largest religious gathering that concluded this week, was also a battleground for brands looking to capture attention in a sea of millions. With over 150
