Every drop counts and in an innovative way 9Apps, a leading third-party Android app store, has made practical use of this ancient wisdom.

In a charity drive announced last month, 9Apps had committed to donate Rs 10 lakh and collections has been through every download from their app store. The company has seen higher- than-usual traffic on its site - 7,77,967 downloads since July 2015. This kind of traffic resulted in accumulating Rs 10 lakh, which will be sufficient to run an evening school for underprivileged children for one year.

The company has released a video on YouTube to highlight the plight of marginalized children in India and the power of education to transform lives.  https://youtu.be/UyAA21a5IXM

“With the support of our users, we have managed to collect substantial funds. But this is nowhere close to the vision we have for Prayas’ evening education centres. I urge each and every one of our users to download apps of their choice and partake in this noble task of transforming millions of lives in the country,” said Simon Shi, head of 9Apps.

The funds will go to Prayas Welfare Education Society that works to empower and provide opportunity to children and women of economically weaker sections of society. The NGO also has support of celebrity couple Upen Patel and Karishma Tanna.

Prayas has been running free classes in the afternoon for almost 6,500 children at 65 centres. Besides education, the NGO also provides free books, writing material, uniforms, shoes, socks, sweaters and more. Prayas’ work in this field has the two-fold objective of developing basic education for street children and of preventing children in difficulties from ending up on the streets.