In a first, a TV series to sensitise viewers on sanitation

Produced by Viacom18, Navrangi Re! is aligned with Swachh Bharat mission and will have a cameo by actor Anil Kapoor

geetanjali

Geetanjali Minhas | January 23, 2019 | Mumbai


#PM Modi   #Swachh Bharat mission   #sanitation   #Navrangi Re!   #Viacom18   #Anil Kapoor   #Colors TV   #faecal sludge management  
Launch of Navrangi Re!
Launch of Navrangi Re!

In an industry first, a television entertainment series will now set out to sensitise its viewers on the importance of behavioral change in sanitation habits, aligning its cause with Swachh Bharat mission.

 
The 26 episode series called Navarngi Re! is produced by Viacom 18 in collaboration the world’s largest philanthropic organization Bill and Melinda Gates Foundation and BBC Media Action. It will air on Colors Rishtey from February 2, 2019, and raise citizen awareness on the technicalities of faecal sludge management through entertainment.
 
“After building and using the toilets comes its management, and we have attempted to bring awareness to the process through this series. As a company, we need to reach out to 600 million people today. We will also be trying to measure our viewers’ behavioral change with this exercise. We had pledged with the Brihanmumbai Municipal Corporation (BMC) to make Mumbai open-defecation free and have worked in the space of behavioral change, toilets in the vicinity of our own office as well as over 220 toilets across Mumbai,” said Sudhanshu Vats, Group CEO and MD Viacom 18.   
 
Actor Anil Kapoor, who plays a cameo in the series said, “Every small step brings change. Being a part of Swacch Bharat, cleanliness is so important for all of us. It starts from your home and expands to your mohalla (neighborhood), country and the entire universe. We need to have a clean surrounding and a world which is environment-friendly – that is the biggest concern today.”
 
He recalled his childhood from when he lived in Tilak Nagar area of Chembur in Mumbai and Rajendra Nagar, Delhi where toilets did not have flushes and flowing water. “Elders were given preference to use toilets and children would defecate out in small lanes. The toilets there had holes in cement for defecation and civic workers would open the ‘patra’ and empty out fecal matter in the mohalla” he said.
 
Navrangi Re! is not a PSA but a 13-week series which aims to showcase the various challenges faced in a community due to lack of proper sanitation facilities. 
 

Comments

 

Other News

A walk down the rich history of Ayurveda

The Indic Quotient: Reclaiming Heritage through Cultural Enterprise By Kaninika Mishra Bloomsbury India, 230 pages, Rs. 499    Over the past decade, India has seen a significant rise in passion for enterprise as well as pride in her

Is China gearing up for prolonged conflict with India?

International observers will keenly watch the Chinese Communist Party Central Committee meeting next month. The central committee is the highest organ of the CCP with a mandate to execute the decision of the National Congress which is convened once every five years.   Besides economy, r

TRP-driven model bred irresponsibility: Sudhir Chaudhary

News profession is organic in nature, requires responsibility and discipline, and there is no room for mistake. To maintain high standards of accuracy you need discipline and hygiene in the newsroom. Sudhir Chaudhary, editor in chief of Zee News, Zee Business and Wion, has said that a TRP-driven business m

This Mumbai NGO empowers children with skills

When Dharmendra Pandey, a fruit-seller had to leave Mumbai after the imposition of the lockdown during the Covid-19 pandemic, and return to his village in Uttar Pradesh, he was staring at economic uncertainties ahead. Little did he know that his 16-year-old son, Mahavir, had acquired skills that would come

Masks: Awareness: near-total, compliance: half-way

Wearing a face mask is the first line of defence against the novel coronavirus, along with maintaining social distance and frequently washing hands with soap. More than six months after the outbreak of Covid-19, nearly 90 percent of people in India have become aware of the necessity of wearing a face mask,

Covid-19: Daily recoveries cross 1 lakh mark, new cases far fewer

Is India finally gaining an upper hand over the Covid-19 pandemic? After weeks of new cases hitting 90,000-plus every day, the tide seems to be turning, as the number came down to 75,083 on Tuesday, and the recoveries were not only higher than that but crossed the 1 lakh mark too. The countr

Archives

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter