In a first, a TV series to sensitise viewers on sanitation

Produced by Viacom18, Navrangi Re! is aligned with Swachh Bharat mission and will have a cameo by actor Anil Kapoor

geetanjali

Geetanjali Minhas | January 23, 2019 | Mumbai


#PM Modi   #Swachh Bharat mission   #sanitation   #Navrangi Re!   #Viacom18   #Anil Kapoor   #Colors TV   #faecal sludge management  
Launch of Navrangi Re!
Launch of Navrangi Re!

In an industry first, a television entertainment series will now set out to sensitise its viewers on the importance of behavioral change in sanitation habits, aligning its cause with Swachh Bharat mission.

 
The 26 episode series called Navarngi Re! is produced by Viacom 18 in collaboration the world’s largest philanthropic organization Bill and Melinda Gates Foundation and BBC Media Action. It will air on Colors Rishtey from February 2, 2019, and raise citizen awareness on the technicalities of faecal sludge management through entertainment.
 
“After building and using the toilets comes its management, and we have attempted to bring awareness to the process through this series. As a company, we need to reach out to 600 million people today. We will also be trying to measure our viewers’ behavioral change with this exercise. We had pledged with the Brihanmumbai Municipal Corporation (BMC) to make Mumbai open-defecation free and have worked in the space of behavioral change, toilets in the vicinity of our own office as well as over 220 toilets across Mumbai,” said Sudhanshu Vats, Group CEO and MD Viacom 18.   
 
Actor Anil Kapoor, who plays a cameo in the series said, “Every small step brings change. Being a part of Swacch Bharat, cleanliness is so important for all of us. It starts from your home and expands to your mohalla (neighborhood), country and the entire universe. We need to have a clean surrounding and a world which is environment-friendly – that is the biggest concern today.”
 
He recalled his childhood from when he lived in Tilak Nagar area of Chembur in Mumbai and Rajendra Nagar, Delhi where toilets did not have flushes and flowing water. “Elders were given preference to use toilets and children would defecate out in small lanes. The toilets there had holes in cement for defecation and civic workers would open the ‘patra’ and empty out fecal matter in the mohalla” he said.
 
Navrangi Re! is not a PSA but a 13-week series which aims to showcase the various challenges faced in a community due to lack of proper sanitation facilities. 
 

Comments

 

Other News

In times of Corona, think twice before forwarding soc media posts

Amid exceptional circumstances of COVID-19 outbreak and the 21-day nationwide lockdown, authorities are trying to discourage spread of rumours and misinformation through social media. Maharashtra Cyber Police came out with an advisory for WhatsApp users and admins during the COVID-19, even

Mumbai hospitals shut as more and more healthcare workers test positive

Maharashtra has emerged the epicentre of the Novel Coronavirus outbreak in the country with Mumbai reporting the highest number of cases in the state. With more and more healthcare providers getting infected, hospitals are becoming the hotbeds of virus perpetuation. On Monday Wockhardt hosp

As nation lighted lamps, power grid delivered

As Indians switched off lights in homes and lighted lamps and candles Sunday night following prime minister Narendra Modi’s appeal as a gesture of solidarity in the fight against COVID-19, the power grid held up well despite the sudden drop in demand. In a short video message on Friday

3 out of 4 Covid-19 patients in 21-60 yrs age group

Contrary to the perception that the elderly are more at risk from Covid-19, in India as many as 41.88% of corona positive cases are between 21 to 40 years of age. Also, 32.82% positive cases are between 41 to 60 years, followed by 16.69% cases above the age of 60 years and 8.61% coronavirus positive cases

Why everyone should wear mask

In view of the increasing number of COVID -19 cases in the country, the ministry of health and family welfare (MoHFW) has now advised that everyone must voluntarily wear a mask and especially those living in densely populated areas.   Not just as a matter of maintaining personal hygiene

Fighting Covid-19, India has realized its collective strength: PM

In the face of the Covid-19 pandemic, people of India have realized their collective strength, prime minister Narendra Modi said in a short video message Friday morning. He also urged people to light lamps Sunday night as a gesture of this collectivity. “Today marks nine days of the na



Archives

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter