Maggi is India’s soul-searching moment

India has embarked on Make in India campaign and it is time to build products that we can trust and consume without being worried about its quality

prahlad

Prahlad Rao | June 17, 2015 | New Delhi


#make in india   #products   #maggi   #food   #air  

Everyone is a suspect. Everything is a suspect. That is India for you and me.

The food that we consume is adulterated, the air we breathe is foul and our rulers (politicians) cannot be trusted, and this just the primary list. For that matter we cannot trust the auto driver’s meter, we cannot trust the doctor, we cannot trust the vegetable vendor, the raddiwala or even the godmen to whom we surrender after all this treachery.

We bargain at every instance our encounter with the society but we have never thought of bargaining for bit of a trust.

The Maggi noodle controversy should trigger the Indian society to examine its trust factor, the deficit of it.

India is going through intense consumer culture and the consumer culture is about trust, a feeling that a product that we have paid for will satisfy us. But the profit motive has completely washed out any trace of trust and quality.

Brands are built on false marketing, misusing psychology of human mind and then brands thrive on.

The Annual Public Laboratory Testing Report for 2014-15 brought out by the Food Safety and Standards Authority of India (FSSAI) says that of the 49,290 samples of food items it tested, 8,469, nearly one-fifth, were found adulterated or misbranded. Remember that the FSSAI is poorly equipped organization and so even this agency’s efficiency is a suspect.

The government will amend the prevention of food adulteration Act, 1954 to ensure that the consumers get adulteration-free food, says union food and consumer affairs minister Ramvilas Paswan.  But can we trust the politicians, who are never transparent about their motives and actions. Take the current case that being highlighted in the media. A foreign minister is suspected of helping a controversial figure, and the names of a chief minister, former cabinet ministers and host of other VIPs are being thrown around in the politics of gains and losses.

Can we trust these people to govern us and also fix the things? And who are we? We are the people behind the Maggi and other products that are suspected to be harmful. Can we not be responsible enough to bring a product that will not be a poison for our neighbours?

We have not yet entrusted the society to robots but is that the solution? Let the machines run the system as they will perform as programmed. Is that we want? At least there will not a burden on us to trust or distrust the machines as they have nothing to gain and have no motives.

But then the science fiction scenario is still some years away. Till then, let us manage the society with bit of trust and concern, a concern for our fellow human beings. Make good products, and may be one day even the trust can come as a package, like the emoticons or smileys on your mobile phones.

Comments

 

Other News

“Indians, yet treated like outsiders”

Moving to Delhi-NCR for education can be an exciting experience for students from Northeast India. It gives us a chance to meet new people, experience a different culture and become more independent. But living away from home also comes with challenges that people who have not experienced them may not al

Import duty on major edible oils cut

The government has reduced the Basic Customs Duty (BCD) on major imported crude edible oils with a view to moderating domestic edible oil prices, providing relief to consumers and mitigating inflationary pressures arising from the sharp increase in international edible oil prices.  

From pyramid to platform: BRICS agenda for Global South

In his opening address at the 18th BRICS Summit in New Delhi on September 12, prime minister Narendra Modi did something India`s diplomacy has been building towards for three years: he moved the ‘Voice of the Global South’ from a slogan to a work plan. Addressing the leaders, he argued that t

How to realise the full transformative potential of PM-JAY

The Pradhan Mantri Jan Arogya Yojana (PM-JAY), a welfare scheme which covers approximately 45 crore beneficiaries across India, provides cashless health cover of Rs. 5 lakh per family per year. It is the largest health insurance scheme which helped crores of poor families by reducing out-of-pocket expend

The missing men in India`s family planning story

Every pregnancy requires two people. Yet India`s family planning programme continues to ask only one of them to bear almost all of its medical consequences. The newly released National Family Health Survey-6 (2023-24) confirms just how entrenched this asymmetry remains: 36.5% of currently married women a

`Development must be judged beyond GDP, with rights and justice at core`

Delivering the IXth Chief Justice M.C. Chagla Memorial Lecture on ‘Human Rights and Sustainable Development Goals’, in Mumbai Friday,  former Chief Justice of India Bhushan R. Gavai questioned whether conventional economic indicators such as gross domestic product (GDP), national income,

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter