Rural India leads growth in mobile internet users

There will be 420 million mobile internet users by June 2017, says report

GN Bureau | May 2, 2017


#monthly bill   #IMRB   #IAMAI   #urban India   #rural India   #mobile internet  


 The number of mobile internet users in India is estimated to reach around 420 million by June 2017, with rural India growing at a much higher rate than urban India.

Till December 2016, it was estimated that there were 389 million mobile internet users, according to a report by the Internet and Mobile Association of India (IAMAI) and IMRB.
 
The report finds that there has been a year on year (y-o-y) rise of 15% from October 2015 to October 2016, with urban areas witnessing a growth of around 9%. The rural India, on the other hand, witnessed around 26% growth. Urban India, with 51% penetration is fast reaching saturation point while rural India with 16% is the future market of growth.
 


According to the report, average monthly bill estimates for urban India reveals that the usage of mobile data as a proportion of total  monthly mobile bill has increased considerably to surpass component of voice services. In just over 5 years, data component has risen from being 45% of total bill to being 65% of total bill.
 
The total monthly average mobile bill has decreased over time, which is a reflection of the greater affordability of mobile services in India. This augurs well for mobile penetration in the coming days and can pave the way for greater penetration in rural India as long as affordable handsets are available for the lower income section of the population.
 


Demographics play a big role in the adoption of mobile internet in India, with close to half of the mobile internet users being less than 25 years and are mostly student and young professionals, finds the IAMAI-IMRB report. Not surprisingly, in urban India, the young spend a greater proportion of their monthly bill on data usage.
 


The average monthly bill is highest for the age group of 45 years and above. 
 
In urban India, communication, social networking and entertainment (videos, songs) are the top usages of mobile internet, while in rural India, entertainment rules the roost with social networking and communication being the other services in order of preference.
 

Comments

 

Other News

Remdesivir procured at high prices to save lives: BMC

Countering the opposition BJP’s allegations of corruption in the procurement of Remdesivir, a critical anti-viral injection often prescribed for Covid-19 patients, the BrihanMumbai municipal corporation (BMC) has clarified that its decision to procure the drug was aimed at saving  lives even if

“Not appropriate to postpone Class XII CBSE exams”

Criticizing the postponement of the CBSE Class XII exams in the wake of the second Covid -19 wave across the country, Nupur Sharma, BJP national spokesperson, has said the decision will jeopardize the future of students. Despite the pandemic she said no college or university will be ready to give them prov

Govt announces strategic collaboration to empower Atal Tinkering Lab schools

Atal Innovation Mission, NITI Aayog and All India Council for Technical Education (AICTE), and Ministry of Education’s Innovation Cell has announced their strategic collaboration which aims to empower Atal Tinkering Lab school (ATLs) students for world-class future-ready

Agriculture Min signs MoU with Microsoft to develop smart interface for farmers

Union Ministry of Agriculture and Microsoft India has inked a Memorandum of Understanding (MoU) for a pilot project in 100 villages of six states to develop farmer interface for smart and well-organized agriculture, including post-harvest management and distribution. The pilot

NIXI inaugurates new initiatives to improve IPV6 adoption

Ajay Prakash Sawhney, Secretary Ministry of Electronics & Information Technology (MeitY) & Chairman NIXI has inaugurated three initiatives of the National Internet Exchange of India (NIXI). With this launch, NIXI has announced to play a supporting role for the IPv6 aw

India’s Second Wave crosses 2-lakh milestone

The Second Wave in India seems unstoppable. The number of daily new cases crossed the 2,00,000 figure on Thursday morning, which is the highest ever anywhere in the world. Most of the burden – 81 percent cases – is from ten states with Maharashtra continuing to lead the tally. The national capi

Visionary talk series with Nupur Sharma, National Spokesperson, BJP



Archives

Current Issue

Opinion

Facebook    Twitter    Google Plus    Linkedin    Subscribe Newsletter

Twitter