20 pc employees to use social network for biz communication -Governance Now

20 pc employees to use social network for biz communication

Employees to enter workforce with predisposition to communicate via social networks

PTI | November 15, 2010

Greater availability of social networking services, coupled with changing demographics and workstyles will lead 20 per cent of employees to use social networks as their business communications hub by 2014, according to Gartner, Inc.

Analysts said this is one of a wide range of capabilities that have emerged in communications, social Web and mobile, enabling richer interactions among people and expanding collaboration to a broader level.

'In the past, organizations supported collaboration through e-mail and highly structured applications only,' said Monica Basso, research Vice President at Gartner.

While microblogging is reshaping enterprise communications, business communications are evolving. Newer employees will enter the workforce with a predisposition to communicate via a social network, but will use e-mail in parallel ‘ optimizing the business need with the communication modality.

'The rigid distinction between e-mail and social networks will erode,' Basso said. 'E-mail will take on many social attributes, such as contact brokering, while social networks will develop richer e-mail capabilities.'

Vendors like Microsoft and IBM will add links to internal and external social networks from within e-mail clients and servers, making services such as contacts, calendars and tasks shareable across e-mail and social networks.

By 2012,Gartner said contact lists, calendars and messaging clients in any smartphone will be social-enabled applications.

Collaboration is slowly moving to the cloud and Gartner analysts expect to see steep growth for sales of premises and cloud-based social networking services. Organizations will deploy hybrid models where some services live on-premises and some are in the cloud.

Gartner predicts that the percentage of e-mail accounts on cloud services will grow to 10 per cent by year-end 2012, up seven per cent from 2009.

From a vendor’s perspective, the market is consolidating around Microsoft and Research In Motion (RIM), the two market leaders. Gartner forecasts that by 2012,RIM and Microsoft will own 80 per cent of enterprise wireless e-mail software market.

‘The reality is that mobile collaboration will increase for all categories of workers, and organizations can either take the lead, or be led by their users,’ she said.

Comments

Other News

How the mind can help the body heal itself

Why do some people recover from illness against all odds? Can our beliefs, emotions and consciousness influence the body’s ability to heal? Drawing on over three decades of experience in medicine, research and medical innovation, internationally trained ophthalmologist and author Dr Dinesh Verma ex

1,364 anti-cancer formulations to cost less from today

The National Pharmaceutical Pricing Authority (NPPA), under the Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers, has capped trade margins on the Maximum Retail Price (MRP) of 137 anti-cancer drugs. This was based on the recommendations of an Expert Committee constitute

Who checks the books?

I read about the news about the Coimbatore library over coffee this morning. On the face of it, the headline was about a political ‘war’ between the DMK and TVK. But what stayed with me was something much more important than the blame game behind what had transpired. A writer walking through

Development paradox: Falling poverty miracle and an inequality problem

India’s reduction in poverty over the past decade is a development achievement of considerable significance. The World Bank’s April 2026 ‘India Development Update’ estimates that the share of Indians living below the international extreme-poverty line of $3.00 per person per day i

In Arunachal, a river we call mother

In Arunachal Pradesh, the Siang is not just a river. For many of us, especially the Adi people, it is part of our family. Our grandparents fished in it. Children learned to swim in it. Our farms drink from it. When someone says a huge dam will be built on it, we do not hear the word "project".

A new retelling of the Mahabharata delves into key moments

In a time when every decision carries consequences and questions of ambition, power, loyalty, identity and moral choice continue to shape our lives, Dr. Arun Krishnan’s new book, ‘Mahakshana’ (Penguin India) offers a strikingly relevant retelling of the Mahabharata.