60 percent e-shoppers trust social media - Study

Peer reviews an important aspect of making buying decisions

GN Bureau | October 18, 2013



A Frost and Sullivan study has revealed that 60 percent of shoppers, between the age-group of 18-35 years, rely on social media for making their shopping decisions.

A report in The Hindu Business Line quoting the study said that 60 per cent of the users, in the urban areas spend four hours or more on the internet. It also said that 60 million people are registered on Facebook and 20 million on LinkedIn.

According to the study, people make their purchase decisions according to reviews given on social media. 40 per cent of the online shoppers indicated that their online shopping budgets would increase in the next 12-15 months.

The report quoted Vidya Nath, Research Director at Frost and Sullivan as saying that companies should invest more research in social media to boost their sales by understanding customer preferences.

Comments

 

Other News

Ahmedabad district railway network to be expanded

The Cabinet Committee on Economic Affairs, chaired by prime minister Narendra Modi, on Wednesday approved the Ahmedabad (Sarkhej) – Dholera Semi High-Speed Double Line project of Ministry of Railways with total cost of Rs. 20,667 crore (approx.). It will be Indian Railways 1st semi high-speed project

Indian Ocean more contested than ever: Western Naval Command Chief

The Indian Ocean is becoming increasingly contested and strategically significant as the Indo-Pacific emerges as the defining geopolitical theatre of the 21st century, Vice Admiral Krishna Swaminathan, Flag Officer Commanding-in-Chief of the Western Naval Command, has said.   Spe

Why the judiciary needs much more than four more judges

India has a particular form of governance theatre: the bold declaration that appears to be action but is actually a way of avoiding action. The Union Cabinet on May 5 approved a Bill to increase the sanctioned strength of the Supreme Court from 34 to 38. The decision has been touted as a step toward judici

Wisdom stories that don’t preach but encourage reflection

The Foundation Of A Fulfilling Life: Lessons from Indian Scriptures Deepam Chatterjee Aleph Books, 264 pages, Rs 899  

Citizens of the Bay: Why BIMSTEC matters now

The international order is drifting into a dangerous grey zone as the very powers that built today`s multilateral system begin to chip away at it. The United States has increasingly walked away from global rules and forums when they no longer suit its interests, while China has rushed to fill the vacuum on

PM salutes armed forces on one year of Operation Sindoor

Prime minister Narendra Modi on Thursday saluted the courage, precision and resolve of the armed forces on the completion of one year of Operation Sindoor.   The PM said that the armed forces had given a fitting response to those who dared to attack innocent Indians at Pahalgam.&


Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter