71 per cent of tweets are ignored: Study

Not even six percent of remainder get retweeted

PTI | October 15, 2010



Have you ever felt like you're tweeting but no one's reading? Well, you may be right, for a new study has revealed that 71 per cent of tweets are ignored.

The study, conducted by Sysomos, a media monitoring and analytics firm, examined 1.2 billion tweets sent in August and September 2009 and found that more than seven in every 10 tweets sink without any kind of reaction from the world.

Of the remainder, just six percent get retweeted, and 92 per cent of those retweets occur within the first hour.

Multiplying those probabilities together means that fewer than one in 200 messages get retweeted after an hour's gone by. Essentially, once that hour's up, your message is ancient history, which leaves 23 per cent of messages that get an @reply, 'Wired.com' reported.

Drilling down, Sysomos found that 85 per cent of replied-to messages get just one reply, 10.7 per cent get two, and just 1.53 per cent get three replies. And, similarly to retweets, 96.9 per cent of @replies are posted within an hour of the original tweet.

It's not clear how the company treated messages that were both replied-to and retweeted.

The company also commissioned an animated visualisation of the data. In the video embedded below, the spiral represents time, with the size of the blue dot representing the number of retweets and replies to that tweet.

Following one dot over time, you should see it slowly grow as it gets replied-to and retweeted.

So, keep this in mind the next time you tweet.

Comments

 

Other News

The 7% growth problem: Why the next 7% will be harder

India has become accustomed to hearing the 7% growth number. It is now less a milestone than an expectation. Yet the paradox is becoming clearer: maintaining 7% growth may be considerably harder than achieving it once. India’s real GDP grew 7.7% in FY2025–26, following growth of 6.5% in FY202

The Constitution cannot be altered: Justice Abhay Oka

Justice Abhay Oka, who retired from the Supreme Court in May 2025, has said that the Constitution of India cannot be altered. Explaining the landmark Kesavananda Bharati judgment (1973) on the basic structure of the Constitution, he said, “This is one judgment that has saved democracy in India.&rdq

How the flora and fauna evolved in the Indian subcontinent

Mammals of India  By A.J.T. Johnsingh and P.O. Nameer HarperCollins India in association with Bombay Natural History Society  

India`s renewable race is moving beyond megawatts

When Shell bought Sprng Energy in 2022, India`s renewable energy market appeared to offer precisely what global energy majors were seeking: scale, growth and a place in one of the world`s largest energy transitions. Four years later, Shell is selling the same business to Aditya Birla Group for an enterpris

Nepal Floods: India keeps close watch on the situation

India`s central government has been keeping a close watch on the situation arising out of the flash flood in Nepal on Wednesday. Union home minister Amit Shah spoke with the chief ministers of Bihar and Uttar Pradesh, the two states that share the border with Nepal, regarding the disaster

UPI completes 10 years of digital payments revolution

The Unified Payments Interface (UPI), launched on August 25, 2016 by the National Payments Corporation of India (NPCI) under the regulatory oversight of the Reserve Bank of India (RBI), has completed 10 years of transforming digital payments in India. UPI has emerged as the backbone of India’s digi

Upcoming Conferences



-->

Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter