Big data analytics to touch $680 mn by 2015: EMC

Big Data analytics helps companies get important insights for creating business value

PTI | August 28, 2012



IT solutions provider EMC on Monday in New Delhi said that the big-data analytics market in India, which it expects to more than double by 2015, presents a huge opportunity for the company. Big Data analytics is the capability to access, analyse and use large volumes of data and help companies get important insights for creating business value.

According to a recent report by McKinsey and Co, "Big Data refers to datasets whose size is beyond the ability of typical database software to capture, store, manage and analyse. Currently, it can range from a few dozen terabytes to multiple petabytes." Industry experts believe analytics is receiving a major boost as there is an exponential growth in big data. "India presents a huge market opportunity for EMC. In fact the largest Big Data customer for EMC globally is from India," EMC India & SAARC President Rajesh Janey told PTI.

As per a report by EMC and IDC, India alone generated nearly 40,000 petabytes of data in 2010. "It is estimated that India's share of digital information will grow 60 times by 2020, driven by the roll-out of 3G/BWA networks, digitisation of television networks, government services like the Unique ID project, Census, among others," the report said. "With such huge amount of data generated, the Big Data analytics market in India is estimated to reach approximately USD 680 million by 2015 from about USD 320 million in 2011," Janey said.

According to McKinsey Global Institute report, five key areas with maximum Big Data potential are healthcare, public sector, retail, manufacturing and personal location data. Recent example of usage of Big Data analytics is the discovery of the Higgs Boson particle or the 'God particle'. "Scientists had to analyse more than 800 trillion proton-proton collisions to look for the 'God particle', which would not have been possible without the advances in Big Data research and capabilities," EMC said. Citing another example, EMC stated that T-Mobile USA used big data to study customer defections based on the analysis of its 33 million customer records, web logs, billing data and social media information. The insights helped it reduced churn by half in a single quarter.

Comments

 

Other News

India faces critical shortage of skin donors amid rising burn cases

India reports nearly 70 lakh burn injury cases every year, resulting in approximately 1.4 lakh deaths annually. Experts estimate that up to 50% of these lives could be saved with adequate access to skin donations.   A significant concern is that around 70% of burn victims fall wi

Not just politics, let`s discuss policies too

Why public policy matters Most days, India`s loudest debates stop at the ballot box. We can name every major leader and recall every campaign slogan. Still, far fewer of us can explain why a widow`s pension is delayed or how a government school`s budget is actually approved. That

When algorithms decide and children die

The images have not left me, of dead and wounded children being carried in the arms of the medics and relatives to the ambulances and hospitals. On February 28, at the start of Operation Epic Fury, cruise missiles struck the Shajareh Tayyebeh school – officially named a girls’ school, in Minab,

The economics of representation: Why women in power matter

India’s democracy has grown in scale, but not quite in balance. Women today are active participants in elections, influencing outcomes in ways that were not as visible earlier. Yet their presence in legislative institutions continues to lag behind. The Nari Shakti Vandan Adhiniyam was meant to addres

India will be powerful, not aggressive: Bhaiyyaji

India is poised to emerge as a global power but will remain rooted in its civilisational ethos of non-aggression and harmony, former RSS General Secretary Suresh `Bhaiyyaji` Joshi has said.   He was speaking at the launch of “Rashtrabhav,” a book by Ravindra Sathe

AI: Code, Control, Conquer

India today stands at a critical juncture in the area of artificial intelligence. While the country is among the fastest adopters of AI in the world, it remains heavily reliant on technologies developed elsewhere. This paradox, experts warn, cannot persist if India seeks technological sovereignty.


Archives

Current Issue

Opinion

Facebook Twitter Google Plus Linkedin Subscribe Newsletter

Twitter